This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| neighborly | #1 | — |  |     | ||
| book home services | #5 |  |  |    | ||
| local home services | #22 |  |  |   | ||
| home services | #30 |  |  |   | ||
| house cleaningOpportunity | Not ranked | — | — |      | ||
| home repairOpportunity | Not ranked | — | — |     | ||
| maintenance appOpportunity | Not ranked | — | — |      | ||
| trusted home servicesOpportunity | Not ranked | — | — |     | ||
| home maintenance appOpportunity | Not ranked | — | — |    | ||
| handyman servicesOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
OneHome™
Lifestyle
JOBOY - home & local services
Lifestyle
Thumbtack: Hire Service Pros
House & Home
Neighbourly – Connect Locally
Social
Knockman: Cleaning, AC Service
House & Home
HomeServe - Home Repair
House & Home
Housecall Pro: Field Service
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Homes.com Real Estate & Rent
Redfin: Buy, Sell & Rent Homes
Online Portal by AppFolio
Thumbtack: Hire Service Pros
Surveillance Camera: Visory
Remote for Smart Samsung TV
Rent. Apartments & Homes
Vivint
Apartment List: Rent app
Roku Smart Home
AlfredCamera Home Security app
Apartments.com Rental Search
Planner 5D: AI Home Design
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Neighborly ranks well for its brand term but overall visibility is low (44/100) due to poor keyword coverage and no presence in charts or category rankings. The highest priority is expanding and optimizing keyword targeting to lift rankings for core service terms.
The app ranks #1 for the brand keyword "neighborly" with traffic 55 and moderate difficulty (40), giving a solid anchor for organic discovery. Leverage this position by reinforcing the brand in the title and subtitle.
Only 2 of the top 10 target keywords rank (neighborly #1, book home services #5). High‑traffic terms like "home repair" (traffic 55) and "handyman services" (traffic 37) are not ranked despite moderate difficulty (<50). This drags the Keywords Score down to 54%.
Charts Score is 0% – the app does not appear in Top‑10 rankings for either Global or Category charts, and the category (House & Home) is unranked. Lack of chart visibility severely limits discoverability on Google Play.
Keywords such as "home repair" (traffic 55, difficulty 49), "house cleaning" (traffic 38, difficulty 56) and "handyman services" (traffic 37, difficulty 34) have strong search volume and manageable competition. Integrate these terms into the title, short description, and long‑description copy.
Current rating is 3.7★ from only 208 reviews, which can negatively affect conversion and ranking. Implement in‑app prompts after a completed service to encourage 4‑5 star reviews and aim for at least 500 reviews.
Competitors with better visibility use clear, benefit‑focused screenshots and video. Updating visual assets to highlight "Book Home Services in 1 Tap" and adding a short demo video can improve click‑through and retention, supporting higher rankings.
- 1Revise title and subtitle to include top‑traffic keywords: "Book Home Services, Home Repair, Handyman" while preserving brand name.
- 2Rewrite the first 500 characters of the description to naturally embed high‑volume terms (home repair, house cleaning, handyman services, maintenance app).
- 3Add the missing high‑traffic keywords as localized tags/short description and create dedicated ASO landing pages for each service category.
- 4Launch an in‑app review prompt sequence targeting satisfied users to increase total reviews to >500 and lift the rating above 4.0★.
- 5Refresh screenshots and add a 15‑second gameplay‑style video that showcases booking flow and trusted provider badges.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3992 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Neighborly: Book Home Services?
Neighborly: Book Home Services has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does Neighborly: Book Home Services rank?
Neighborly: Book Home Services is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Neighborly: Book Home Services?
Based on shared keyword rankings, the most frequent competitors of Neighborly: Book Home Services are Neighbourly – Connect Locally, OneHome™, Knockman: Cleaning, AC Service. These apps appear next to Neighborly: Book Home Services on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Neighborly: Book Home Services in on the Google Play?
Neighborly: Book Home Services is listed in the House & Home category on the Google Play.
How can Neighborly: Book Home Services improve its App Store Optimization?
Based on this audit, Neighborly: Book Home Services should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Neighborly: Book Home Services.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.