This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| effectivate | #1 | — |  |     | ||
| cognitive training | #37 |  |  |  | ||
| brain training | #41 |  |  |  | ||
| neuroplasticity exercisesOpportunity | #57 |  |  |    | ||
| focus exercisesOpportunity | #94 |  |  |    | ||
| memory gamesOpportunity | Not ranked | — | — |    | ||
| brain games for adultsOpportunity | Not ranked | — | — |   | ||
| memory improvementOpportunity | Not ranked | — | — |   | ||
| problem solving gamesOpportunity | Not ranked | — | — |   | ||
| mental agilityOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Logicus: Brain Training Games
Game Puzzle
Math Puzzle & Calculation Game
Game Puzzle
Mindfulness Coach
Health & Fitness
NeuroVIZR
Health & Fitness
Elevate - Brain Training Games
Education
Dual N-Back: Brain Training
Productivity
Constant Therapy: Brain+Speech
Health & Fitness
Fitself - Fitness & Fasting
Health & Fitness
LazyFit: Chair Yoga & Pilates
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Blood Pressure Log
Arise: Level Up In Real Life
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
Strava: Run, Bike, Walk
Step Tracker Launcher
Google Health (Fitbit)
Blood Pressure App
PenguPace: Rewards for Steps
Chair Workout: Women's Edition
Step Counter - Pedometer
Flo Ovulation & Period Tracker
healow
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Effectivate ranks #1 for its brand keyword but struggles with generic high‑traffic terms, resulting in a low visibility score (27/100) and no chart presence. Immediate focus should be on expanding keyword coverage and improving rating/review volume.
The app’s own name, "effectivate," ranks #1 with a traffic score of 54 and moderate difficulty (36). Leverage this by cross‑promoting the brand in the title and short description to capture brand‑search traffic while expanding into broader terms.
Key terms like "brain training" (rank 41, difficulty 81) and "cognitive training" (rank 37, difficulty 41) are far from the top, and 5 of the 10 target keywords are not ranked at all despite decent traffic (50‑87). Optimize metadata and add missing high‑traffic, lower‑difficulty keywords.
Keywords such as "memory improvement" (traffic 50, difficulty 35) and "mental agility" (traffic 47, difficulty 40) have solid search volume and relatively low competition. Incorporate them into the short description, full description, and localized copy.
Current rating is 3.5★ from 474 reviews, pulling down the Quality Score. A sub‑4 rating hurts conversion and rankings. Implement a review‑generation strategy (in‑app prompts, incentives, email follow‑ups) and actively respond to existing reviews.
Charts Score is 0% with no global or category ranking. Even modest chart placement can boost organic visibility. Combine a short‑term install‑boost campaign with the updated metadata to target the “Health & Fitness” category and aim for a top‑200 position.
- 1Revise app title and short description to include high‑traffic terms like "brain training," "memory games," and "cognitive training" while retaining the brand name.
- 2Add untapped low‑difficulty keywords (e.g., "memory improvement," "mental agility," "focus exercises") throughout the full description and localized assets.
- 3Launch a review acquisition program: timed in‑app prompts after successful sessions, email follow‑ups, and incentivized feedback to raise the rating above 4.0 and increase review volume.
- 4Refresh visual assets (icon, feature graphic, screenshots) with clear brain‑training imagery and A/B test to improve click‑through rate.
- 5Run a short‑term install‑boost campaign targeting the Health & Fitness category to achieve chart placement, then monitor ranking improvements with ASO analytics.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2188 characters, providing good keyword density and information for users.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improve visibility
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Effectivate - Brain Training?
Effectivate - Brain Training has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does Effectivate - Brain Training rank?
Effectivate - Brain Training is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Effectivate - Brain Training?
Based on shared keyword rankings, the most frequent competitors of Effectivate - Brain Training are Elevate - Brain Training Games, Logicus: Brain Training Games, Dual N-Back: Brain Training. These apps appear next to Effectivate - Brain Training on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Effectivate - Brain Training in on the Google Play?
Effectivate - Brain Training is listed in the Health & Fitness category on the Google Play.
How can Effectivate - Brain Training improve its App Store Optimization?
Based on this audit, Effectivate - Brain Training should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Effectivate - Brain Training.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.