This audit was generated on May 24, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Simon Tatham's Puzzles
Games
Puzzles Reloaded
Games
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
The app scores 14/100 in visibility, primarily due to poor keyword coverage and zero chart rankings despite a perfect quality score and a solid brand‑keyword rank (2 for "simon tatham"). The highest priority is expanding and optimizing keyword usage to capture high‑traffic, low‑difficulty terms.
The app ranks #2 for the exact brand term "simon tatham" (traffic 27, difficulty 35), giving a foothold in searches for the original puzzle set. Leverage this by adding the brand term to the subtitle and promotional text to reinforce relevance.
Only 1 of the top 10 analyzed keywords is ranked, leaving 9 high‑traffic terms (e.g., "puzzle games" traffic 81, difficulty 59) untapped. This drives the 12% keyword score and low visibility.
The app has a 0% charts score and is not ranked in its Games category, meaning it receives no organic boost from top‑chart exposure. Without chart placement, keyword rankings are harder to improve.
Keywords like "spatial reasoning" (traffic 58, difficulty 30) and "problem solving" (traffic 64, difficulty 36) have moderate traffic and relatively low competition. Adding these to the title, subtitle, and description can quickly earn rankings.
The app currently has 0 reviews despite a 5.0 rating. Encouraging even a small number of 4‑5 star reviews will improve credibility, affect the ranking algorithm, and provide social proof for new users.
Current metadata lacks mention of leaderboards, cloud sync, and replay sharing, which are strong differentiators. Updating screenshots and the app preview to highlight these features can increase conversion and support higher keyword relevance.
- 1Add 5‑7 high‑traffic, low‑difficulty keywords (e.g., "spatial reasoning", "problem solving", "brain teasers", "mind games", "logic games") to the title, subtitle, and description.
- 2Rewrite the subtitle to include the brand term and two core keywords, e.g., "Simon Tatham's Puzzle – Logic Games & Brain Teasers".
- 3Implement an in‑app prompt or email campaign to solicit 20+ 4‑5 star reviews within the next 30 days.
- 4Refresh screenshots and the preview video to showcase leaderboards, cloud sync, and replay sharing, adding keyword‑rich captions.
- 5Monitor competitor "Simon Tatham's Puzzles" for additional shared keywords and adjust the keyword set weekly to stay competitive.
Category Ranking
Games chart position
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Roblox
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Block Out! - Color Sort Puzzle
Arrows GO! - Arrow Puzzles
Pixel Flow!
Among Us!
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simon Tatham's Puzzle?
Simon Tatham's Puzzle has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Simon Tatham's Puzzle rank?
Simon Tatham's Puzzle is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simon Tatham's Puzzle?
Based on shared keyword rankings, the most frequent competitors of Simon Tatham's Puzzle are Simon Tatham's Puzzles, Puzzles Reloaded. These apps appear next to Simon Tatham's Puzzle on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simon Tatham's Puzzle in on the Apple App Store?
Simon Tatham's Puzzle is listed in the Games category on the Apple App Store.
How can Simon Tatham's Puzzle improve its App Store Optimization?
Based on this audit, Simon Tatham's Puzzle should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simon Tatham's Puzzle.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.