This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| follow congress | #17 |  |  |      | ||
| civic literacy | #28 |  |  |      | ||
| congress tracker | #29 |  | |     | ||
| legislation tracker | #30 |  |  |   | ||
| us legislation | #37 |  |  |     | ||
| unum | #44 |  |  |      | ||
| civic educationOpportunity | #85 |  |  |      | ||
| us politicsOpportunity | Not ranked | — | — |     | ||
| government trackerOpportunity | Not ranked | — | — |     | ||
| track billsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Eye Color Changer -Face Makeup
Business
ReleVote
News
MyCongress - Your Guide to the US Congress
Reference
MOXY Politics • News • Social
News
DomeIQ
Education
Trump Tracker: News & Politics
News
Feeds: Post & Template Maker
Photo & Video
Law360 Legal News & Analysis
News
US Citizenship Test App 2024
Education
Delilah
News
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
PictureThis - Plant Identifier
Duolingo: Language Lessons
Speak & Learn English: Learna
Toca Boca World: Game & Play
Vocabulary - Learn words daily
e-Halsangandn
PlantLush: Plant ID & Care Pro
ParentSquare
Gauth: AI Study Companion
Zutobi: Permit & Driving Prep
DMV Practice Test 2026 myDMV
Lingokids: Games & Shows
Canvas by Instructure
Remind: School Communication
Google Classroom
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Unum Initiative has solid product quality (100% quality score, 5‑star rating) but suffers from low visibility, ranking for only 7 of 10 target keywords and no chart placement. Immediate focus should be on keyword optimization and conversion assets to lift the overall visibility score.
The app enjoys a perfect quality score and a 5.0 rating despite having zero reviews, indicating that the core experience meets Apple’s guidelines. Leverage this by highlighting the rating in the App Store preview and promotional copy.
Only 7 of the 10 analyzed keywords rank, with key terms like "us politics" and "track bills" not ranking at all despite high traffic (58 and 46). This limits discoverability and drags the Keywords Score to 33%.
Charts Score is 0%—the app does not appear in any global or category charts, and it is not ranked in its Education category. Without chart traction, organic discovery is severely hampered.
Replace low‑traffic or low‑ranking terms with high‑traffic, moderate‑difficulty keywords such as "us politics" (traffic 58, difficulty 42) and "track bills" (traffic 46, difficulty 37). Use the 100‑character limit to include variations like "congress tracker" and "legislation tracker" which already rank well.
Introduce localized screenshots, an App Store video, and a compelling subtitle that embeds a top‑ranking keyword (e.g., "Congress Tracker"). These assets can improve click‑through and conversion rates, helping to push the app onto category charts.
- 1Revise the keyword list: drop under‑performing terms and add "us politics", "track bills", and other high‑traffic keywords while staying within the 100‑character limit.
- 2Create a subtitle that includes a top‑ranking keyword (e.g., "Congress Tracker & Bill Updates").
- 3Add high‑resolution localized screenshots and a short preview video highlighting bill‑tracking features.
- 4Encourage early users to leave reviews (e.g., in‑app prompt after a key action) to convert the 5‑star rating into actual review count.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1662 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Unum Initiative?
Unum Initiative has a visibility score of 30 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Unum Initiative rank?
Unum Initiative is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Unum Initiative?
Based on shared keyword rankings, the most frequent competitors of Unum Initiative are Trump Tracker: News & Politics, Eye Color Changer -Face Makeup, Feeds: Post & Template Maker. These apps appear next to Unum Initiative on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Unum Initiative in on the Apple App Store?
Unum Initiative is listed in the Education category on the Apple App Store.
How can Unum Initiative improve its App Store Optimization?
Based on this audit, Unum Initiative should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Unum Initiative.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.