How your app performs across different visibility factors
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10
Keywords analyzed
1
Ranked in top 100
0
In top 10
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Personalized insights generated by our AI
StateOfCash has a very low visibility score (7/100) with almost no keyword rankings and no chart presence, indicating poor discoverability. Immediate focus should be on keyword optimization and improving store assets to boost rankings and acquire initial reviews.
Only the brand keyword "stateofcash" ranks at #24 with a modest traffic of 50, while high‑traffic keywords like "budget planner" (traffic 52) and "expense tracker" (traffic 80) are not ranked at all. Revise title, short description, and long description to include these core terms.
The app has 0 reviews, resulting in a missing rating and a low quality score (50%). Without social proof, conversion rates drop sharply. Initiate a pre‑launch review drive to gather at least 20 five‑star reviews.
The description is truncated after 150 characters and lacks many high‑traffic keywords. Extend it to the 4,000‑character limit, naturally embedding top keywords (budget planner, expense tracker, personal finance, monthly expenses, financial manager).
Quality score is only 50% likely due to absent high‑resolution screenshots and no promotional video. Add at least 5 annotated screenshots and a 15‑second video highlighting fixed‑expense tracking.
With no chart data, the store listing hasn't been tested. Use Google Play's experiments to test alternative icons, titles, and screenshot orders to find combinations that improve click‑through and conversion.
Only one competitor (Payment QR Code Generator) shares a keyword and is ahead, indicating low competition for finance‑specific terms. Focus on niche keywords like "fixed expenses" and "cash flow management" where difficulty is moderate (32‑36) and traffic is decent.
Finance chart position
Cash App
OnePay – Mobile Banking
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Progressive
Atlas - Rewards Credit Card
Google Wallet
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Common questions about this ASO audit.
StateOfCash: Budget Planner has a visibility score of 7 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
StateOfCash: Budget Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of StateOfCash: Budget Planner are Payment QR Code Generator, Borgata Poker & Texas Hold 'Em. These apps appear next to StateOfCash: Budget Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
StateOfCash: Budget Planner is listed in the Finance category on the Google Play.
Based on this audit, StateOfCash: Budget Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to StateOfCash: Budget Planner.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.