This audit was generated on May 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| stateofcash | #24 |  |  |      | ||
| budget plannerOpportunity | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |   | ||
| financial managerOpportunity | Not ranked | — | — |     | ||
| monthly expensesOpportunity | Not ranked | — | — |    | ||
| recurring paymentsOpportunity | Not ranked | — | — |      | ||
| bill organizerOpportunity | Not ranked | — | — |    | ||
| cash flow managementOpportunity | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |   | ||
| fixed expensesOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Payment QR Code Generator
Tools
Borgata Poker & Texas Hold 'Em
Game Casino
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
OnePay – Mobile Banking
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Progressive
Atlas - Rewards Credit Card
Google Wallet
Kalshi: Trade News & Sports
Chase Mobile
Citi Mobile®
Cleo AI: Cash Advance & Money
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
StateOfCash has a very low visibility score (7/100) with almost no keyword rankings and no chart presence, indicating poor discoverability. Immediate focus should be on keyword optimization and improving store assets to boost rankings and acquire initial reviews.
Only the brand keyword "stateofcash" ranks at #24 with a modest traffic of 50, while high‑traffic keywords like "budget planner" (traffic 52) and "expense tracker" (traffic 80) are not ranked at all. Revise title, short description, and long description to include these core terms.
The app has 0 reviews, resulting in a missing rating and a low quality score (50%). Without social proof, conversion rates drop sharply. Initiate a pre‑launch review drive to gather at least 20 five‑star reviews.
The description is truncated after 150 characters and lacks many high‑traffic keywords. Extend it to the 4,000‑character limit, naturally embedding top keywords (budget planner, expense tracker, personal finance, monthly expenses, financial manager).
Quality score is only 50% likely due to absent high‑resolution screenshots and no promotional video. Add at least 5 annotated screenshots and a 15‑second video highlighting fixed‑expense tracking.
With no chart data, the store listing hasn't been tested. Use Google Play's experiments to test alternative icons, titles, and screenshot orders to find combinations that improve click‑through and conversion.
Only one competitor (Payment QR Code Generator) shares a keyword and is ahead, indicating low competition for finance‑specific terms. Focus on niche keywords like "fixed expenses" and "cash flow management" where difficulty is moderate (32‑36) and traffic is decent.
- 1Rewrite title and short description to include "Budget Planner" and "Expense Tracker" while keeping brand name.
- 2Expand the long description to 4,000 characters, embedding all top‑traffic keywords naturally.
- 3Create 5 high‑quality screenshots with captions and a 15‑second promo video showcasing the fixed‑expenses feature.
- 4Launch a reviewer outreach campaign (friends, beta users, incentive program) to obtain at least 20 five‑star reviews within 30 days.
- 5Set up Google Play A/B tests for icon, screenshot order, and title variations and monitor impact on install rank.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2180 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 7/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of StateOfCash: Budget Planner?
StateOfCash: Budget Planner has a visibility score of 7 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On how many keywords does StateOfCash: Budget Planner rank?
StateOfCash: Budget Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of StateOfCash: Budget Planner?
Based on shared keyword rankings, the most frequent competitors of StateOfCash: Budget Planner are Payment QR Code Generator, Borgata Poker & Texas Hold 'Em. These apps appear next to StateOfCash: Budget Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is StateOfCash: Budget Planner in on the Google Play?
StateOfCash: Budget Planner is listed in the Finance category on the Google Play.
How can StateOfCash: Budget Planner improve its App Store Optimization?
Based on this audit, StateOfCash: Budget Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to StateOfCash: Budget Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.