How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
Neevu ranks #1 for its brand keyword but is invisible for all high‑traffic generic terms, resulting in a very low Visibility Score (15/100). Immediate focus should be on expanding keyword coverage and improving store assets to drive discoverability and credibility.
The app’s exact name "neevu" ranks #1 with 48 monthly searches and a moderate difficulty (30). Leverage this by ensuring the brand appears in the title, subtitle, and URL to capture branded traffic.
9 out of 10 target keywords (e.g., "baby tracker", "milestone tracker", "baby milestones") have no ranking despite 40‑56 monthly searches each and difficulty under 55. The app’s metadata lacks these terms, causing missed organic traffic.
The store listing shows 0 reviews and no rating, which harms credibility and conversion. New users are less likely to download an unreviewed app, especially in the competitive Parenting category.
Keywords such as "newborn care" (51 searches, difficulty 38) and "infant development" (47 searches, difficulty 36) are relatively easy to rank. Incorporate them naturally into title, short description, and long description to capture quick wins.
Quality Score is only 50%, suggesting sub‑optimal screenshots, icon, or video. Adding localized, high‑contrast screenshots that highlight daily activities and milestone tracking can boost conversion and indirectly improve rankings.
The app targets Indian parents but currently lacks localized keywords (e.g., Hindi/Regional terms) and language support. Adding Hindi translations and region‑specific keywords can tap into a large, under‑served market segment.
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Common questions about this ASO audit.
Neevu: Baby Care & Milestones has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
Neevu: Baby Care & Milestones is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Neevu: Baby Care & Milestones are Nuvoco Neev. These apps appear next to Neevu: Baby Care & Milestones on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Neevu: Baby Care & Milestones is listed in the Parenting category on the Google Play.
Based on this audit, Neevu: Baby Care & Milestones should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Neevu: Baby Care & Milestones.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.