This audit was generated on May 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| elm | #72 | Live trend |  |  | |||
| private messengerOpportunity | Not ranked | Live trend | — | — | |||
| secure messagingOpportunity | Not ranked | Live trend | — | — | |||
| encrypted chatOpportunity | Not ranked | Live trend | — | — | |||
| group chat appOpportunity | Not ranked | Live trend | — | — | |||
| video callingOpportunity | Not ranked | Live trend | — | — | |||
| private communitiesOpportunity | Not ranked | Live trend | — | — | |||
| secure voice callsOpportunity | Not ranked | Live trend | — | — | |||
| end-to-end encryptionOpportunity | Not ranked | Live trend | — | — | |||
| private messaging platformOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Elm-Ledbury by Fitzrovia
Lifestyle
Car Scanner: OBD2 ELM Reader
Utilities
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
ELM Messenger has a very low visibility score (3/100) with almost no keyword rankings and no chart presence. Immediate focus should be on keyword optimization and building social proof to improve discoverability.
Only 1 of the top 10 target keywords ("elm") is ranked, and it sits at position 72 with a traffic potential of 46. All other high‑traffic keywords (e.g., "end‑to‑end encryption" traffic 77, difficulty 34) are not ranked, indicating the keyword field is under‑optimized.
The app has a 0.0 rating with no reviews, which dramatically lowers conversion rates in the App Store. New users have no social proof to trust the security claims.
Keywords such as "secure messaging" (traffic 52, difficulty 37) and "encrypted chat" (traffic 48, difficulty 39) have strong search volume and manageable competition. Adding these to the keyword list can quickly lift rankings.
The current title "ELM Messenger" contains no descriptive keywords. Including a primary keyword (e.g., "Secure Messaging") while staying within the 30‑character limit can boost relevance.
The description emphasizes "no ads, no tracking, end‑to‑end encryption," a unique selling point that can be highlighted in the subtitle and promotional text to attract privacy‑focused users.
Competitor "Elm‑Ledbury" shares only one keyword with ELM Messenger. Analyzing its keyword set reveals untapped terms like "private communities" (traffic 40, difficulty 31) that ELM can capture.
- 1Revise app title to include a primary keyword (e.g., "ELM Secure Messenger") and add a concise subtitle with a secondary keyword like "Private Chat".
- 2Populate the 100‑character keyword field with high‑traffic, moderate‑difficulty terms: "secure messaging, encrypted chat, end‑to‑end encryption, private messenger, group chat app".
- 3Launch an in‑app prompt or incentive campaign to encourage early users to leave 5‑star reviews, targeting at least 30 reviews within 30 days.
- 4Rewrite the first 3 lines of the description to embed top keywords and reinforce the privacy USP, then add bullet points highlighting "No ads, No tracking, End‑to‑End Encryption".
- 5Update screenshots and add a promotional video that visually showcase encrypted voice calls and private group chats to improve conversion.
Category Ranking
Productivity chart position
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Google Drive
Google Docs
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ELM Messenger?
ELM Messenger has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On how many keywords does ELM Messenger rank?
ELM Messenger is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ELM Messenger?
Based on shared keyword rankings, the most frequent competitors of ELM Messenger are Elm-Ledbury by Fitzrovia, Car Scanner: OBD2 ELM Reader. These apps appear next to ELM Messenger on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ELM Messenger in on the Apple App Store?
ELM Messenger is listed in the Productivity category on the Apple App Store.
How can ELM Messenger improve its App Store Optimization?
Based on this audit, ELM Messenger should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ELM Messenger.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.