This audit was generated on June 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| merlin | #4 |  |  |    | ||
| crypto tracker | #21 |  |  |      | ||
| crypto portfolioOpportunity | #76 |  |  |  | ||
| ethereum trackerOpportunity | #87 |  |  |     | ||
| bitcoin price | Not ranked | — | — |     | ||
| portfolio manager | Not ranked | — | — |      | ||
| crypto prices | Not ranked | — | — |  | ||
| coin tracker | Not ranked | — | — |   | ||
| price alerts | Not ranked | — | — |     | ||
| cryptocurrency prices | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MERLIN - Gérer mon enceinte
Entertainment
Crypto Strategy: Coin Tracker
Finance
LiveCoinWatch Crypto Tracker
Finance
Crypto News: Prices, Alerts
Finance
myMerlin™
Medical
Trust: Crypto & Bitcoin Wallet
Finance
DEX Screener
Finance
Rabby Wallet - Crypto & EVM
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade the Cup
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Trump Accounts: Official App
Venmo
OnePay – Mobile Banking
Klarna: Smarter everyday money
Capital One Mobile
Google Wallet
Chase Mobile
Propel EBT & SNAP Benefits
Progressive
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Merlin - Crypto Tracker shows a solid brand presence with the keyword "merlin" ranking #4, but its overall visibility is limited by a low Keywords Score (28%) and lack of chart presence. Prioritizing high‑KEI keywords like "ethereum tracker" and "crypto portfolio" will drive the biggest lift.
The brand term "merlin" ranks #4 with traffic 79 and KEI 0.9, indicating strong brand recognition. Leverage this by keeping the brand at the front of the title and reinforcing it in the description.
"crypto tracker" is positioned at #21 (traffic 36, KEI 0.51) despite moderate difficulty, providing a solid base for organic discovery. Maintain this ranking with consistent usage in metadata.
Only 4 of the 10 analyzed keywords are ranked, yielding a Keywords Score of 28%. Important terms like "price alerts" and "coin tracker" are not ranking, limiting search exposure.
The app is absent from both global and category charts, which reduces credibility and discoverability in the Finance category.
"ethereum tracker" has an excellent KEI of 1.08, ranking #87 with traffic 52. Optimizing metadata for this term can quickly push it into the top 50.
"crypto portfolio" shows a good KEI of 0.77 (rank 76, traffic 44). Strengthening its presence in the title/description can improve relevance for portfolio‑focused users.
- 1Update the app title and short description to include "Ethereum Tracker" and "Crypto Portfolio" while retaining the brand name.
- 2Rewrite the long description to naturally embed high‑KEI keywords: ethereum tracker, crypto portfolio, price alerts, coin tracker, and bitcoin price.
- 3Add a focused keyword list (max 100 chars) featuring the top winnable terms and related long‑tail variations.
- 4Refresh screenshots and the feature graphic to showcase portfolio management and price alerts; add a short demo video to improve conversion rates.
- 5Launch an ASO A/B test on the revised metadata and monitor ranking changes weekly; encourage satisfied users to leave 5‑star reviews to boost the Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Merlin - Crypto Tracker in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Merlin - Crypto Tracker?
Merlin - Crypto Tracker has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 13, 2026.
On how many keywords does Merlin - Crypto Tracker rank?
Merlin - Crypto Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Merlin - Crypto Tracker?
Based on shared keyword rankings, the most frequent competitors of Merlin - Crypto Tracker are MERLIN - Gérer mon enceinte, myMerlin™, Crypto Strategy: Coin Tracker. These apps appear next to Merlin - Crypto Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Merlin - Crypto Tracker in on the Google Play?
Merlin - Crypto Tracker is listed in the Finance category on the Google Play.
How can Merlin - Crypto Tracker improve its App Store Optimization?
Based on this audit, Merlin - Crypto Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Merlin - Crypto Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.