This audit was generated on May 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| household finance | #1 | — |  |     | ||
| fair split | #3 |  |  |   | ||
| household finances | #20 |  |  |     | ||
| bill splitterOpportunity | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |     | ||
| household budgetOpportunity | Not ranked | — | — |  | ||
| shared expensesOpportunity | Not ranked | — | — |   | ||
| financial equityOpportunity | Not ranked | — | — |      | ||
| money manager | Not ranked | — | — |    | ||
| couple financeOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
FairSplit
Tools
Google Wallet
Finance
Family Finance Tracker
Finance
Fair Share: Split Expenses
Finance
DailyPay On-Demand Pay
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Kalshi: Trade News & Sports
Google Wallet
Atlas - Rewards Credit Card
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Chase Mobile
Progressive
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Household Finance: Fair Split ranks #1 for its primary keyword but suffers from low overall visibility due to many unranked high‑traffic keywords, a zero charts score, and no user reviews. Immediate focus should be on expanding keyword coverage and boosting credibility to lift the visibility score.
The app holds the #1 position for "household finance" (traffic 49, difficulty 39) and #3 for "fair split" (traffic 48, difficulty 53), contributing to a 67% keyword score. Leverage these wins by keeping the exact phrases in the title and subtitle.
Key terms like "bill splitter" (traffic 43, diff 41), "expense tracker" (traffic 80, diff 67), and "household budget" (traffic 52, diff 43) are not ranked, limiting reach. These should be integrated into the short description, long description, and metadata.
The app has no ratings or reviews, pulling down the quality score to 50% and discouraging downloads. Implement an in‑app prompt after a successful split to request 5‑star reviews.
With a 0% charts score (not appearing in global or category rankings), the app misses organic traffic from bestseller lists. Boost installs through a short‑term Google Ads campaign targeting "fair split" and "bill splitter" keywords to break into the charts.
Current description is truncated and lacks keyword density; screenshots and icon do not highlight the equity‑model feature. Refresh assets with a clear value proposition, add annotated screenshots, and embed top keywords in the short description.
Competitors like FairSplit and Google Wallet rank for shared keywords but also capture "shared expenses" (traffic 45, diff 35). Target this medium‑difficulty term in the long description and use it in a new feature graphic.
- 1Add high‑traffic, unranked keywords (e.g., "bill splitter", "expense tracker", "household budget") to the app title, short description, and long description.
- 2Launch an in‑app review prompt after a completed split to generate at least 50 5‑star reviews within 30 days.
- 3Run a focused Google UAC campaign targeting "fair split" and "bill splitter" to drive installs and break into the finance charts.
- 4Refresh visual assets: redesign the icon, create 5 annotated screenshots highlighting the equity model, and include top keywords in the feature graphic.
- 5Monitor competitor keyword rankings weekly and adjust metadata to capture emerging medium‑difficulty terms like "shared expenses".
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3173 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Household Finance: Fair Split?
Household Finance: Fair Split has a visibility score of 53 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
On how many keywords does Household Finance: Fair Split rank?
Household Finance: Fair Split is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Household Finance: Fair Split?
Based on shared keyword rankings, the most frequent competitors of Household Finance: Fair Split are Family Finance Tracker, FairSplit, Fair Share: Split Expenses. These apps appear next to Household Finance: Fair Split on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Household Finance: Fair Split in on the Google Play?
Household Finance: Fair Split is listed in the Finance category on the Google Play.
How can Household Finance: Fair Split improve its App Store Optimization?
Based on this audit, Household Finance: Fair Split should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Household Finance: Fair Split.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.