This audit was generated on May 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mortgage pilot | #1 | — |  |     | ||
| mortgage calculator | Not ranked | — | — |     | ||
| refinance calculatorOpportunity | Not ranked | — | — |     | ||
| amortization trackerOpportunity | Not ranked | — | — |      | ||
| home loan calculatorOpportunity | Not ranked | — | — |   | ||
| mortgage payoff calculatorOpportunity | Not ranked | — | — |   | ||
| mortgage planning toolOpportunity | Not ranked | — | — |   | ||
| home equity trackerOpportunity | Not ranked | — | — |      | ||
| mortgage comparison toolOpportunity | Not ranked | — | — |  | ||
| refinance planningOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Rocket Mortgage
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Chase Mobile
Progressive
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mortgage Pilot has a minimal visibility score (13/100) with only its exact‑match brand keyword ranked #1. The app lacks rankings for high‑traffic mortgage terms, user reviews, and high‑quality store assets, making keyword and quality optimization the top priority.
The exact‑match keyword "mortgage pilot" ranks #1 with traffic 38 and moderate difficulty (40), showing the brand name is already discovered by users. Leverage this by keeping the brand in the title and using it as a seed for related terms.
Only 1 of 10 target keywords is ranked (14% keyword score). High‑traffic terms like "mortgage calculator" (traffic 46, difficulty 78) and "refinance calculator" (traffic 46, difficulty 78) are not ranking, limiting discoverability.
The app has 0 reviews and no rating, which hurts trust and the Play Store algorithm. Absence of social proof contributes to the low quality score (50%).
Quality score is only 50%, indicating missing or low‑resolution screenshots, lack of a feature graphic or promo video, and a short description that doesn’t fully utilize keyword space.
Keywords such as "refinance calculator" (traffic 46, difficulty 78) and "mortgage payoff calculator" (traffic 32, difficulty 36) have strong search volume. Incorporating them into the title, short description, and long description can quickly boost rankings.
- 1Integrate top‑traffic keywords (e.g., "mortgage calculator", "refinance calculator") into the app title and short description while keeping the brand name.
- 2Rewrite the long description to naturally embed at least 5 high‑traffic keywords and clearly highlight unique features.
- 3Add high‑resolution screenshots (minimum 5), a compelling feature graphic, and a short promo video to raise the quality score.
- 4Implement an in‑app review prompt after key user actions to generate authentic 5‑star reviews and improve rating.
- 5Localize the store listing (title, description, keywords) for primary English‑speaking markets and monitor competitor Rocket Mortgage for emerging shared keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1701 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mortgage Pilot?
Mortgage Pilot has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
On how many keywords does Mortgage Pilot rank?
Mortgage Pilot is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mortgage Pilot?
Based on shared keyword rankings, the most frequent competitors of Mortgage Pilot are Rocket Mortgage. These apps appear next to Mortgage Pilot on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mortgage Pilot in on the Google Play?
Mortgage Pilot is listed in the Finance category on the Google Play.
How can Mortgage Pilot improve its App Store Optimization?
Based on this audit, Mortgage Pilot should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mortgage Pilot.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.