This audit was generated on May 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| driftly | #2 |  |  |    | ||
| sleep sounds | Not ranked | — | — |      | ||
| ambient noiseOpportunity | Not ranked | — | — |    | ||
| meditation timer | Not ranked | — | — |      | ||
| relaxing music | Not ranked | — | — |    | ||
| white noise | Not ranked | — | — |    | ||
| focus musicOpportunity | Not ranked | — | — |      | ||
| rain sounds | Not ranked | — | — |    | ||
| breathing exercisesOpportunity | Not ranked | — | — |      | ||
| calming soundsOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Driftly
Personalization
Driftly: Sleep & Focus Sounds
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Music & Audio chart position
Spotify: Music and Podcasts
Pocket FM: Audio Series
Pandora - Music & Podcasts
Suno - AI Music & Songs Maker
Beat Maker Pro - DJ Drum Pad
Apple Music
Volume Booster - Sound Booster
Ringtones for Android Phone
JBL Headphones
Amazon Music: Songs & Podcasts
BandLab – Music Making Studio
Shazam: Find Music & Concerts
SoundCloud: The Music You Love
Music Player & MP3 - DDMusic
SiriusXM: Music, Sports & News
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Driftly ranks #2 for its brand keyword but fails to rank for any high‑traffic generic terms, resulting in a visibility score of 15/100. Immediate focus should be on expanding keyword coverage and gathering user reviews to boost rankings and credibility.
The app ranks #2 for the exact brand term "driftly" with a traffic potential of 50 and low difficulty (26), indicating strong brand recognition. Leverage this by adding the brand name to the title and short description to preserve the ranking.
All ten target generic keywords (e.g., "sleep sounds", "white noise") are not ranked despite combined traffic of 554, many with moderate difficulty (35‑70). This is the primary cause of the low visibility score.
The app has 0 reviews and therefore no rating signal, which heavily penalizes ranking in Google Play’s algorithm and reduces conversion rates.
Keywords like "ambient noise" (traffic 44, difficulty 35) and "focus music" (traffic 45, difficulty 37) are attainable. Incorporate them naturally into the long description and feature list to capture additional search volume.
The app currently lacks mention of screenshots or a promotional video. Adding a compelling video demo of the sound‑mixer and widget, plus high‑resolution screenshots, can improve the Quality Score and click‑through rate.
Only 2 of 28 ambient sounds are free. Highlight the premium unlock in the short description and use a call‑to‑action (“Unlock 28 sounds”) to increase conversion and improve perceived value.
- 1Revise title and short description to include brand name plus high‑traffic, low‑difficulty keywords (e.g., "Ambient Noise, Focus Music").
- 2Expand the long description with natural language variations of target keywords and add a bullet list of all 28 premium sounds.
- 3Implement an in‑app review prompt after a guided breathing session to start collecting ratings and reviews.
- 4Create a 15‑second promo video and update screenshots to showcase the sound‑mixing UI, animated scene, and widget.
- 5Run A/B tests on the app icon and feature graphic to identify visual assets that boost click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1927 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Driftly: Relax, Breathe, Sleep?
Driftly: Relax, Breathe, Sleep has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 27, 2026.
On how many keywords does Driftly: Relax, Breathe, Sleep rank?
Driftly: Relax, Breathe, Sleep is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Driftly: Relax, Breathe, Sleep?
Based on shared keyword rankings, the most frequent competitors of Driftly: Relax, Breathe, Sleep are Driftly, Driftly: Sleep & Focus Sounds. These apps appear next to Driftly: Relax, Breathe, Sleep on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Driftly: Relax, Breathe, Sleep in on the Google Play?
Driftly: Relax, Breathe, Sleep is listed in the Music & Audio category on the Google Play.
How can Driftly: Relax, Breathe, Sleep improve its App Store Optimization?
Based on this audit, Driftly: Relax, Breathe, Sleep should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Driftly: Relax, Breathe, Sleep.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.