How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| driftly | #2 |  |  |    | ||
| sleep sounds | Not ranked | — | — |      | ||
| ambient noise | Not ranked | — | — |    | ||
| meditation timer | Not ranked | — | — |      | ||
| relaxing music | Not ranked | — | — |    | ||
| white noise | Not ranked | — | — |    | ||
| focus music | Not ranked | — | — |      | ||
| rain sounds | Not ranked | — | — |    | ||
| breathing exercises | Not ranked | — | — |      | ||
| calming sounds | Not ranked | — | — | |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Driftly ranks #2 for its brand keyword but fails to rank for any high‑traffic generic terms, resulting in a visibility score of 15/100. Immediate focus should be on expanding keyword coverage and gathering user reviews to boost rankings and credibility.
The app ranks #2 for the exact brand term "driftly" with a traffic potential of 50 and low difficulty (26), indicating strong brand recognition. Leverage this by adding the brand name to the title and short description to preserve the ranking.
All ten target generic keywords (e.g., "sleep sounds", "white noise") are not ranked despite combined traffic of 554, many with moderate difficulty (35‑70). This is the primary cause of the low visibility score.
The app has 0 reviews and therefore no rating signal, which heavily penalizes ranking in Google Play’s algorithm and reduces conversion rates.
Keywords like "ambient noise" (traffic 44, difficulty 35) and "focus music" (traffic 45, difficulty 37) are attainable. Incorporate them naturally into the long description and feature list to capture additional search volume.
The app currently lacks mention of screenshots or a promotional video. Adding a compelling video demo of the sound‑mixer and widget, plus high‑resolution screenshots, can improve the Quality Score and click‑through rate.
Only 2 of 28 ambient sounds are free. Highlight the premium unlock in the short description and use a call‑to‑action (“Unlock 28 sounds”) to increase conversion and improve perceived value.
Actionable recommendations to improve your visibility
Your description is 1927 characters, providing good keyword density and information for users.
18 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Driftly: Relax, Breathe, Sleep has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 27, 2026.
Driftly: Relax, Breathe, Sleep is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Driftly: Relax, Breathe, Sleep are Driftly, Driftly: Sleep & Focus Sounds. These apps appear next to Driftly: Relax, Breathe, Sleep on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Driftly: Relax, Breathe, Sleep is listed in the Music & Audio category on the Google Play.
Based on this audit, Driftly: Relax, Breathe, Sleep should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Driftly: Relax, Breathe, Sleep.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US