This audit was generated on May 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| noma | #21 | Live trend |  |  | |||
| travel phrases | #75 | Live trend |  |  | |||
| japanese translatorOpportunity | Not ranked | Live trend | — | — | |||
| language learning | Not ranked | Live trend | — | — | |||
| japanese dictionaryOpportunity | Not ranked | Live trend | — | — | |||
| phrasebook builderOpportunity | Not ranked | Live trend | — | — | |||
| translation toolOpportunity | Not ranked | Live trend | — | — | |||
| japanese pronunciationOpportunity | Not ranked | Live trend | — | — | |||
| learn japanese | Not ranked | Live trend | — | — | |||
| travel japanOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Noma: Japanese for Travel has a very low ASO visibility score (8/100) with only 2 of its 10 target keywords ranking and no presence on charts. Immediate focus should be on keyword optimization, metadata overhaul, and building early traction through reviews and downloads.
Only 2 out of 10 target keywords rank, with the best position at 21 for "noma" (traffic 39, difficulty 63). This limits discoverability for high‑traffic terms like "japanese translator" and "travel phrases". Prioritize integrating these high‑traffic, moderate‑difficulty keywords into the title, subtitle, and keyword field.
The app is not ranked in any global or category chart, indicating insufficient download volume and engagement. Without chart placement, organic visibility remains minimal. Drive an initial download boost through a small, targeted ad campaign or incentive program to seed rankings.
The description highlights a unique proposition—real‑world travel phrases instead of textbook translations—which differentiates Noma from generic Japanese translators. Leverage this narrative in promotional assets and the subtitle to attract users seeking practical travel help.
The current title lacks high‑traffic keywords. Adding terms like "Japanese Translator" or "Travel Phrases" (while staying under the 30‑character limit) can capture additional search volume. Ensure the subtitle reinforces the niche claim, e.g., "Real‑life Japanese phrases for travelers".
Competitors such as "Noma Baby Names" and "Mytrip.com" rank for only a few overlapping keywords, leaving many relevant terms unclaimed. Conduct a deeper competitor keyword audit to capture low‑competition, high‑traffic phrases like "phrasebook builder" (traffic 39, difficulty 34).
- 1Revise title to include a high‑traffic keyword (e.g., "Japanese Translator") and update subtitle with niche claim.
- 2Add the top 5 unranked, moderate‑difficulty keywords (e.g., "travel phrases", "japanese dictionary", "translation tool") to the keyword field, ensuring relevance.
- 3Launch a short‑term acquisition push (e.g., Apple Search Ads or social ads) to generate 200‑300 downloads in the next 2 weeks for chart entry.
- 4Implement an in‑app prompt after 3 uses encouraging users to leave a 5‑star review, aiming for at least 30 reviews within a month.
- 5Create localized screenshots and a 15‑second video showcasing the phrasebook builder and natural translation feature.
Category Ranking
Education chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Noma: Japanese for Travel?
Noma: Japanese for Travel has a visibility score of 8 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 28, 2026.
On how many keywords does Noma: Japanese for Travel rank?
Noma: Japanese for Travel is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Noma: Japanese for Travel?
Based on shared keyword rankings, the most frequent competitors of Noma: Japanese for Travel are Noma Baby Names: Swipe & Match, Nomo - Sobriety Clocks, Mytrip.com - Your Next Flight. These apps appear next to Noma: Japanese for Travel on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Noma: Japanese for Travel in on the Apple App Store?
Noma: Japanese for Travel is listed in the Education category on the Apple App Store.
How can Noma: Japanese for Travel improve its App Store Optimization?
Based on this audit, Noma: Japanese for Travel should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Noma: Japanese for Travel.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.