This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lego collectionOpportunity | #71 |  |  |      | ||
| lego setsOpportunity | #75 |  | |   | ||
| lego finderOpportunity | #98 |  | |      | ||
| lego | Not ranked | — | — |   | ||
| lego dealsOpportunity | Not ranked | — | — |   | ||
| lego collectorOpportunity | Not ranked | — | — |    | ||
| lego trackerOpportunity | Not ranked | — | — |  | ||
| lego price guideOpportunity | Not ranked | — | — |  | ||
| lego marketplaceOpportunity | Not ranked | — | — |  | ||
| lego catalogOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Google Keep - Notes and lists
Productivity
Search It - Hidden Objects
Game Puzzle
Brick Car(4+)-Build & Racing
Game Educational
Invincible: Guarding the Globe
Game Role Playing
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Vinted: Shop & sell pre-loved
Walmart: Shopping & Savings
Shop: All your favorite brands
Love's Rewards
Amazon Shopping
AliExpress - Shopping App
Depop - Buy & Sell Clothes
DealSeek: Coupons & Discounts
GovAuctions.com - Shop Surplus
eBay online shopping & selling
Sam's Club: Shopping & Savings
Fetch: America’s Rewards App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
BrickScout has a near‑zero visibility score (3/100) with no rankings for most high‑traffic LEGO keywords, no user reviews, and no chart presence. Immediate focus should be on keyword optimization and acquiring reviews to improve discoverability and conversion.
Only 3 of the top 10 target keywords rank (lego sets #75, lego collection #71, lego finder #98) despite combined traffic of ~166 searches. The app fails to rank for high‑traffic terms like "lego" (68 traffic) and "lego deals" (42 traffic). Prioritize keyword placement in title, short description, and long description.
Rating is N/A with 0 reviews, which drastically reduces click‑through and store ranking. Competitors have visible ratings, giving them a trust advantage. Implement an in‑app prompt after key actions to collect at least 30‑50 5‑star reviews.
Keywords such as "lego finder" (difficulty 31), "lego collection" (37) and "lego price guide" (33) have modest difficulty but decent traffic. Integrate these terms naturally into the app’s metadata and UI copy to capture quick wins.
Direct competitors like "Brick Car(4+)-Build & Racing" rank ahead on shared keywords. BrickScout can differentiate by emphasizing its AI Verify feature and deal‑hunting focus in the description and screenshots, stealing shared‑keyword traffic.
A 50% quality score shows the app’s basic technical health (e.g., correct package name, appropriate icon size) is acceptable. Leverage this foundation to add higher‑impact ASO elements without technical overhaul.
- 1Revise title and short description to include high‑traffic keywords: "LEGO", "LEGO sets", "LEGO collection", "LEGO finder".
- 2Expand the long description (up to 4,000 chars) with natural repetitions of the target keywords and LSI terms, highlighting AI Verify and deal‑hunt benefits.
- 3Implement an in‑app review prompt after users add a set or view a deal; aim for at least 30 positive reviews within the next 30 days.
- 4Update screenshots and feature graphic to showcase deal discovery, collection tracking, and AI Verify, adding caption overlays that contain target keywords.
- 5Earn external mentions by posting on LEGO forums, Reddit r/lego, and fan blogs, linking back to the Play Store to boost off‑page signals.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of BrickScout?
BrickScout has a visibility score of 3 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does BrickScout rank?
BrickScout is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of BrickScout?
Based on shared keyword rankings, the most frequent competitors of BrickScout are Brick Car(4+)-Build & Racing, Google Keep - Notes and lists, Invincible: Guarding the Globe. These apps appear next to BrickScout on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is BrickScout in on the Google Play?
BrickScout is listed in the Shopping category on the Google Play.
How can BrickScout improve its App Store Optimization?
Based on this audit, BrickScout should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to BrickScout.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.