This audit was generated on February 25, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Makkuro

Makkuro

PRPL development AB

USUSen-USNo ratingNo reviews Feb 11, 2026

Visibility Score

4Critical

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
2
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

0

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
makkuro#45
44
31
Bubble Level: AR, Angle Finder
Unify Phone
CamCard AI Business Assistant
1
Wave AI Note Taker & Recorder
2
Kimi - Now with K2.5
3
Todoist: To Do List & Calendar
4
Letterly: AI Note Taker
5
nutrition trackerOpportunityNot ranked
60
45
——
MyFitnessPal: Calorie Counter
1
Cronometer: Calorie Counter
2
Nutritionix Track
3
Calorie Counter - MyNetDiary
4
Yuka - Food & Cosmetic Scanner
5
calorie trackerOpportunityNot ranked
61
60
——
MyFitnessPal: Calorie Counter
1
Calorie Counter - MyNetDiary
2
Cal AI - Calorie Tracker
3
Lose It! – Calorie Counter
4
Cronometer: Calorie Counter
5
food logOpportunityNot ranked
77
41
——
MyFitnessPal: Calorie Counter
1
Food Diary See How You Eat Log
2
Calorie Counter - MyNetDiary
3
Lose It! – Calorie Counter
4
Dining Note: Simple Diet Diary
5
protein trackingOpportunityNot ranked
50
37
——
Protein Tracker: Protein Pal
1
MyFitnessPal: Calorie Counter
2
Cronometer: Calorie Counter
3
Protein Tracker.
4
Nutrition Tracker: Foodnoms
5
simple nutritionOpportunityNot ranked
48
39
——
Synopsis: AI Calorie Tracker
1
Simple: AI Weight Loss Coach
2
Lifesum: AI Calorie Counter
3
Nutrition Coach: Food tracker
4
Nutrition Tracker: Foodnoms
5
offline nutritionOpportunityNot ranked
37
35
——
Freeletics Nutrition
1
Nourish: Eating Well Made Easy
2
ZOE Health: AI Meal Tracker
3
FitGenie: Macro & Food Tracker
4
Nutrition Tracker: Foodnoms
5
health trackingOpportunityNot ranked
70
39
——
MyFitnessPal: Calorie Counter
1
Bearable - Symptom Tracker
2
Bevel: All-In-One Health App
3
Habit Tracker
4
Daylio Journal - Mood Tracker
5
meal loggerOpportunityNot ranked
75
36
——
MyFitnessPal: Calorie Counter
1
Food Diary See How You Eat Log
2
Lose It! – Calorie Counter
3
MealLogger
4
AteMate Food Journal & Diary
5
diet trackerOpportunityNot ranked
88
45
——
Calorie Counter - MyNetDiary
1
MyFitnessPal: Calorie Counter
2
Lose It! – Calorie Counter
3
Habit Tracker
4
My Diet Coach - Weight Loss
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Ranking behind you
Apps that you outrank on shared keywords
Unify Phone

Unify Phone

Business

0.0Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Health & Fitness chart position

Health & Fitness
Not currently ranked in top 200
Planet Fitness

Planet Fitness

★ 4.9
Cal AI - Calorie Tracker

Cal AI - Calorie Tracker

★ 4.8
Yuka - Food & Cosmetic Scanner

Yuka - Food & Cosmetic Scanner

★ 4.8
4
MyFitnessPal: Calorie Counter

MyFitnessPal: Calorie Counter

★ 4.7
5
Flo Cycle & Period Tracker

Flo Cycle & Period Tracker

★ 4.8
6
Strava: Run, Bike, Walk

Strava: Run, Bike, Walk

★ 4.8
7
Liven: Discover yourself

Liven: Discover yourself

★ 4.5
8
Finch: Self-Care Pet

Finch: Self-Care Pet

★ 4.9
9
Olive - Holistic Food Scanner

Olive - Holistic Food Scanner

★ 4.8
10
Cronometer: Calorie Counter

Cronometer: Calorie Counter

★ 4.8
11
Tolan: Alien Best Friend

Tolan: Alien Best Friend

★ 4.8
12
Bevel: All-In-One Health App

Bevel: All-In-One Health App

★ 4.8
13
Crunch Fitness

Crunch Fitness

★ 4.7
14
Motivation - Daily quotes

Motivation - Daily quotes

★ 4.8
15
BitePal: Food Tracker Pet

BitePal: Food Tracker Pet

★ 4.7

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Makkuro’s ASO performance is critically low with a visibility score of 4/100, ranking for only 1 of its 10 target keywords and lacking any chart presence or user ratings. Immediate focus should be on keyword optimization, metadata overhaul, and boosting credibility through reviews and visual assets.

Poor Keyword Rankings
high

Only the brand term "makkuro" ranks (position 45) while high‑traffic keywords like "calorie tracker" (traffic 61) and "food log" (traffic 77) are not ranked, resulting in a 2% keyword score.

Zero Ratings & Reviews
high

The app has a 0.0 rating with no reviews, dragging down the quality score (50%) and user trust, which also impacts discoverability in the Health & Fitness category.

Clear Value Proposition
low

The first‑500‑character description succinctly outlines core benefits (quick logging, calorie & protein tracking), which is a solid foundation for further optimization.

Title & Subtitle Optimization
high

Incorporate top‑traffic keywords into the app title and subtitle (e.g., "Makkuro – Calorie & Nutrition Tracker") to capture search volume for "calorie tracker" and "nutrition tracker".

Enhanced Visual Assets
medium

Current quality score suggests weak visuals; add high‑resolution screenshots, an engaging preview video, and an updated icon that highlight quick entry and progress charts to improve conversion and overall quality score.

Keyword Field Expansion
medium

Populate the 100‑character keyword field with the unranked high‑traffic terms (e.g., "calorie tracker, food log, protein tracking, diet tracker, health tracking") while respecting difficulty scores to improve relevance.

Key Action Items
Priority actions to improve your app's visibility
  • 1Revise app title to include primary keywords (e.g., "Calorie & Nutrition Tracker").
  • 2Update subtitle and 100‑character keyword field with top traffic terms like "calorie tracker, food log, protein tracking".
  • 3Create and upload new screenshots and a 15‑second preview video that showcase quick logging and progress charts.
  • 4Implement an in‑app prompt after 3‑5 uses to solicit 4‑star+ reviews and ratings.
  • 5Rewrite the description to naturally embed high‑traffic keywords and add bullet points that mirror competitor copy strengths.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Few screenshots

You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 4/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Makkuro?

Makkuro has a visibility score of 4 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 25, 2026.

On how many keywords does Makkuro rank?

Makkuro is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Makkuro?

Based on shared keyword rankings, the most frequent competitors of Makkuro are Bubble Level: AR, Angle Finder, Unify Phone. These apps appear next to Makkuro on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Makkuro in on the Apple App Store?

Makkuro is listed in the Health & Fitness category on the Apple App Store.

How can Makkuro improve its App Store Optimization?

Based on this audit, Makkuro should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Makkuro.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.