This audit was generated on March 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| money ledger | #1 | — |  |     | ||
| money manager | #66 |  |  |    | ||
| expense manager | #72 |  |  |    | ||
| spending trackerOpportunity | #78 |  |  |  | ||
| expense tracker | #96 |  |  |  | ||
| financial managerOpportunity | #96 |  |  |  | ||
| personal financeOpportunity | #98 |  |  |    | ||
| budget plannerOpportunity | Not ranked | — | — |  | ||
| budgeting appOpportunity | Not ranked | — | — |  | ||
| finance trackerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Expense Tracker - ExpenseKit
Finance
Money Manager -Track & Save
Finance
Money Manager : Track Expense
Finance
Home Bookkeeping Money Manager
Finance
Pocket -Budget Expense Tracker
Finance
Money Manager Expense & Budget
Finance
Budget Planner - Offline
Finance
Money Tracker Expense Tracker
Finance
Emma - Budget Planner Tracker
Finance
Expense Tracker · Money Gone?
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime – Mobile Banking
Rocket Mortgage
Progressive
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Capital One Mobile
Chase Mobile
IRS2Go
Klarna: Smarter everyday money
Google Wallet
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Money Ledger has a solid quality score and a top‑ranked brand keyword, but its overall visibility is low (24/100) due to poor keyword coverage and missing category rankings.
The exact app name "money ledger" ranks #1 with 78 search traffic, giving the app a strong anchor point for visibility. Leverage this by keeping the brand name prominent in the title and short description.
A 4.5‑star rating from 1,236 reviews boosts the Quality Score (75%). Maintain rating momentum by prompting satisfied users for reviews and addressing any negative feedback quickly.
Only 7 of the top 10 target keywords are ranked; 3 high‑traffic terms (budget planner, budgeting app, finance tracker) are not ranked at all. Expand the keyword list in the Play Console and embed those terms naturally in the description.
Key commercial terms like "expense tracker" (rank 96, traffic 80) and "personal finance" (rank 98, traffic 71) sit near the bottom of the first page, limiting discovery. Improve relevance and signal through title/short description tweaks and A/B testing of asset copy.
The app is not ranked in the Finance category and has no chart presence, which hurts organic and featured discoverability. Push installs through a short‑term ASO‑focused ad campaign and encourage user referrals to boost install velocity, unlocking chart eligibility.
- 1Revise title to "Money Ledger – Expense Tracker & Budget Planner" to include two high‑traffic keywords while retaining the brand name.
- 2Rewrite short description (80‑character limit) to incorporate "expense tracker, budgeting app, personal finance" in a compelling call‑to‑action.
- 3Add missing high‑traffic keywords (budget planner, budgeting app, finance tracker) to the Play Console keyword field and ensure they appear naturally in the long description.
- 4Refresh visual assets: create a short promo video, add screenshots highlighting expense tracking and budgeting features, and update the icon for better click‑through rates.
- 5Launch a 2‑week install‑boost campaign (e.g., Google App Campaign) targeting the top 5 competitor apps to raise install velocity and trigger chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3348 characters, providing good keyword density and information for users.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Money Ledger : Expense Tracker?
Money Ledger : Expense Tracker has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 2, 2026.
On how many keywords does Money Ledger : Expense Tracker rank?
Money Ledger : Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Money Ledger : Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Money Ledger : Expense Tracker are Money Manager Expense & Budget, Expense Tracker - ExpenseKit, Budget Planner - Offline. These apps appear next to Money Ledger : Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Money Ledger : Expense Tracker in on the Google Play?
Money Ledger : Expense Tracker is listed in the Finance category on the Google Play.
How can Money Ledger : Expense Tracker improve its App Store Optimization?
Based on this audit, Money Ledger : Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Money Ledger : Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.