This audit was generated on February 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| thebudget | #1 | — |  |     | ||
| bill organizer | #49 |  |  |      | ||
| savings trackerOpportunity | #53 |  |  |      | ||
| expense manager | #93 |  |  |      | ||
| budget plannerOpportunity | #100 |  | — |  | ||
| expense tracker | Not ranked | — | — |   | ||
| debt managementOpportunity | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |   | ||
| financial trackerOpportunity | Not ranked | — | — | | ||
| budgeting appOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Money Tracker Expense Tracker
Finance
Pocket -Budget Expense Tracker
Finance
Personal Expense: Budget Track
Finance
Monthly Budget Expense Tracker
Finance
Goodbudget: Budget & Finance
Finance
Buck: Expense & Budget Tracker
Finance
Beyond Budget - Budget Planner
Finance
Expense Tracker
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Progressive
Capital One Mobile
Rocket Mortgage
Testerup: Make Money Fast
Google Wallet
IRS2Go
Kalshi: Trade News & Sports
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Budget: Expense Tracker has a solid quality score (78%) and owns the brand keyword at rank 1, but its overall visibility is low (22/100) due to poor keyword coverage and no chart presence. The top priority is to boost rankings for high‑traffic finance keywords and move into the Finance category charts.
The brand term "thebudget" ranks #1 with a traffic potential of 42 and low difficulty (25), indicating strong brand recognition. Leverage this by using the term consistently in the title and description to reinforce authority.
Key terms like "expense tracker" (traffic 80, difficulty 67), "personal finance" (traffic 71, difficulty 36) and "budgeting app" (traffic 52, difficulty 36) are not ranked at all, dragging the keywords score down to 24%. Target these immediately.
The app does not appear in Global or Category charts, contributing to a 0% charts score. Without chart visibility, organic discovery is limited.
Google Play uses the title (30 chars) and short description (80 chars) for keyword relevance. Adding high‑traffic terms such as "Expense Tracker" and "Budget Planner" can capture additional traffic without exceeding limits.
Competitors with higher rankings showcase localized screenshots, a demo video, and clear value‑prop badges. Updating visuals can improve conversion rates, indirectly boosting download velocity and chart rankings.
- 1Revise the app title to include a high‑traffic keyword, e.g., "The Budget: Expense Tracker & Planner" (≤30 chars).
- 2Rewrite the short description (≤80 chars) to embed top keywords: "Track expenses, plan budgets, save money – your personal finance companion."
- 3Add missing high‑traffic keywords (expense tracker, personal finance, budgeting app, debt management, financial tracker) naturally throughout the long description and feature list.
- 4Create new localized screenshots and a 15‑second demo video highlighting expense entry, budgeting reports, and debt payoff features.
- 5Launch a review‑generation campaign to increase the rating count (target 200+ 4‑star+ reviews) and improve the Quality Score further.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2770 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
No significant issues found
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Budget: Expense Tracker?
The Budget: Expense Tracker has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 27, 2026.
On how many keywords does The Budget: Expense Tracker rank?
The Budget: Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Budget: Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of The Budget: Expense Tracker are Goodbudget: Budget & Finance, Money Tracker Expense Tracker, Pocket -Budget Expense Tracker. These apps appear next to The Budget: Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Budget: Expense Tracker in on the Google Play?
The Budget: Expense Tracker is listed in the Finance category on the Google Play.
How can The Budget: Expense Tracker improve its App Store Optimization?
Based on this audit, The Budget: Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Budget: Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.