This audit was generated on February 28, 2026
The data may no longer be up to date.
This audit was generated on February 28, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fold | #2 |  |  |    | ||
| budgeting | #62 |  |  |      | ||
| personal finance | Not ranked | — | — |    | ||
| expense tracker | Not ranked | — | — |    | ||
| bank account tracker | Not ranked | — | — |  | ||
| financial management | Not ranked | — | — |    | ||
| investment tracker | Not ranked | — | — |      | ||
| credit card tracker | Not ranked | — | — |      | ||
| cash flow | Not ranked | — | — |      | ||
| money management | Not ranked | — | — |  |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Fold has a modest visibility score of 20/100, with a strong brand keyword rank but poor overall keyword coverage and no chart presence. Immediate focus should be on expanding keyword rankings and boosting user rating to improve discoverability.
The app's name "fold" ranks #2 for its primary keyword with traffic potential of 62, indicating strong brand recognition despite a high difficulty (84). Leverage this by keeping the brand name prominent in the title.
Only 2 of the 10 analyzed keywords are ranked (fold #2, budgeting #62). High‑traffic keywords such as "personal finance" (traffic 71) and "expense tracker" (traffic 80) are not ranked, limiting organic reach.
The app does not appear in any global or category charts, resulting in zero visibility from top‑list browsing. This contributes heavily to the low overall visibility score.
The keyword "budgeting" already ranks #62 with traffic 73 and moderate difficulty (41). Optimizing the title, short description, and metadata could lift this into the top‑10, capturing a sizable search volume.
A direct competitor, "Fold: Bitcoin Personal Finance," ranks ahead and shares the "fold" keyword. Emphasizing unique crypto‑tracking features in the description and visual assets can capture its audience segment.
Actionable recommendations to improve your visibility
Your description is 1587 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Fold has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 28, 2026.
Fold is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Fold are Fold: Bitcoin Personal Finance, The Fold, Budget App AI Expense Tracker. These apps appear next to Fold on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Fold is listed in the Finance category on the Google Play.
Based on this audit, Fold should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fold.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US