This audit was generated on February 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fold | #2 |  |  |    | ||
| budgetingOpportunity | #62 |  |  |      | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| expense tracker | Not ranked | — | — |    | ||
| bank account trackerOpportunity | Not ranked | — | — |  | ||
| financial managementOpportunity | Not ranked | — | — |    | ||
| investment trackerOpportunity | Not ranked | — | — |      | ||
| credit card trackerOpportunity | Not ranked | — | — |      | ||
| cash flow | Not ranked | — | — |      | ||
| money managementOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fold: Bitcoin Personal Finance
Finance
Budget App AI Expense Tracker
Finance
The Fold
Communication
Wise Budget: Spending & Debts
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
TurboTax: File Your Tax Return
Rocket Mortgage
OnePay – Mobile Banking
Progressive
Capital One Mobile
Kalshi: Trade News & Sports
Google Wallet
Intuit Credit Karma
State Farm®
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Fold has a modest visibility score of 20/100, with a strong brand keyword rank but poor overall keyword coverage and no chart presence. Immediate focus should be on expanding keyword rankings and boosting user rating to improve discoverability.
The app's name "fold" ranks #2 for its primary keyword with traffic potential of 62, indicating strong brand recognition despite a high difficulty (84). Leverage this by keeping the brand name prominent in the title.
Only 2 of the 10 analyzed keywords are ranked (fold #2, budgeting #62). High‑traffic keywords such as "personal finance" (traffic 71) and "expense tracker" (traffic 80) are not ranked, limiting organic reach.
The app does not appear in any global or category charts, resulting in zero visibility from top‑list browsing. This contributes heavily to the low overall visibility score.
The keyword "budgeting" already ranks #62 with traffic 73 and moderate difficulty (41). Optimizing the title, short description, and metadata could lift this into the top‑10, capturing a sizable search volume.
A direct competitor, "Fold: Bitcoin Personal Finance," ranks ahead and shares the "fold" keyword. Emphasizing unique crypto‑tracking features in the description and visual assets can capture its audience segment.
- 1Add high‑traffic keywords (personal finance, expense tracker, cash flow, money management) to the title and short description while preserving readability.
- 2Rewrite the long description to naturally embed at least 5 top‑volume keywords and highlight Bitcoin/crypto tracking features.
- 3Create new screenshots and a short video that showcase budgeting, expense tracking, and crypto functionalities to improve conversion and encourage higher ratings.
- 4Implement an in‑app prompt to request reviews after a successful transaction entry, aiming to raise the rating above 4.0.
- 5Run A/B tests on icon, feature headline, and call‑to‑action text to improve click‑through rate and drive chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1587 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Fold in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Fold?
Fold has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 28, 2026.
On how many keywords does Fold rank?
Fold is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Fold?
Based on shared keyword rankings, the most frequent competitors of Fold are Fold: Bitcoin Personal Finance, The Fold, Budget App AI Expense Tracker. These apps appear next to Fold on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Fold in on the Google Play?
Fold is listed in the Finance category on the Google Play.
How can Fold improve its App Store Optimization?
Based on this audit, Fold should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fold.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.