This audit was generated on February 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| income tracker | #38 |  |  |      | ||
| wallet | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |    | ||
| budget managerOpportunity | Not ranked | — | — |   | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| financial plannerOpportunity | Not ranked | — | — |   | ||
| expense manager | Not ranked | — | — |   | ||
| budgeting appOpportunity | Not ranked | — | — | | ||
| receipt scannerOpportunity | Not ranked | — | — |      | ||
| financial trackerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Budgeting App - Spend Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Progressive
Capital One Mobile
Rocket Mortgage
Testerup: Make Money Fast
Google Wallet
IRS2Go
Kalshi: Trade News & Sports
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app suffers from poor keyword visibility (visibility score 18/100) despite a strong quality score (88%) and solid ratings. Immediate focus should be on keyword optimization in the title, short description, and long description to capture high‑traffic terms.
Only one keyword (income tracker) ranks at #38; high‑traffic terms like "wallet" (traffic 75, difficulty 97) and "expense tracker" (traffic 80) are not ranked at all, causing a 19% keyword score.
The current title "Wallet: Income Expense Tracker" lacks the high‑volume keywords "budget manager" and "expense tracker" that together account for >70 traffic each, limiting discoverability.
Incorporate top‑traffic keywords such as "budgeting app", "expense manager", and "personal finance" into the short description and long description to boost relevance without exceeding the 80‑character limit.
A quality score of 88% and a 4.1‑star rating from 2,067 reviews indicate strong user satisfaction; leveraging this by highlighting review snippets in screenshots can improve conversion.
Competitor "Budgeting App - Spend Tracker" outranks you on shared keywords; identify 3‑5 additional keywords they rank for (e.g., "budget planner", "monthly expenses") and target them in your metadata.
- 1Rename the app to include primary keywords, e.g., "Wallet: Expense Tracker & Budget Manager".
- 2Rewrite the short description (≤80 chars) to embed top keywords: "Expense Tracker, Budget Manager, Personal Finance & AI Receipt Scanner".
- 3Expand the long description with natural‑language sentences that repeat high‑traffic keywords (wallet, expense tracker, budgeting app, personal finance, receipt scanner).
- 4Add keyword‑rich captions to screenshots and include positive user review quotes that mention budgeting or expense tracking features.
- 5Run an A/B test on the app icon and feature graphic to improve click‑through rates while monitoring install lift.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3663 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Wallet: Income Expense Tracker?
Wallet: Income Expense Tracker has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 27, 2026.
On how many keywords does Wallet: Income Expense Tracker rank?
Wallet: Income Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Wallet: Income Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Wallet: Income Expense Tracker are Budgeting App - Spend Tracker, Foreceipt Receipt Tracker App. These apps appear next to Wallet: Income Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Wallet: Income Expense Tracker in on the Google Play?
Wallet: Income Expense Tracker is listed in the Finance category on the Google Play.
How can Wallet: Income Expense Tracker improve its App Store Optimization?
Based on this audit, Wallet: Income Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wallet: Income Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.