This audit was generated on February 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hand me down | #1 | — |  |     | ||
| clothing organizerOpportunity | Not ranked | — | — |      | ||
| kids clothing trackerOpportunity | Not ranked | — | — |      | ||
| seasonal clothing storageOpportunity | Not ranked | — | — |      | ||
| outfit plannerOpportunity | Not ranked | — | — |   | ||
| clothes inventoryOpportunity | Not ranked | — | — |    | ||
| storage location trackerOpportunity | Not ranked | — | — |      | ||
| children's clothing managerOpportunity | Not ranked | — | — |    | ||
| wardrobe organizerOpportunity | Not ranked | — | — |  | ||
| kids wardrobe trackerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Hand Me Down Resale
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Hand Me Down ranks #1 for its exact app name but lacks broader keyword coverage, reviews, and visual assets, resulting in a low visibility score of 17/100. Immediate focus should be on expanding keyword rankings and boosting app quality signals.
The app holds the #1 position for the exact phrase "hand me down" with a traffic potential of 71, giving a solid foothold. Leverage this by reinforcing the phrase in the subtitle and keyword field to maintain dominance.
Only 1 of the 10 target keywords is ranked; the remaining 9 (e.g., "clothing organizer", "outfit planner") have traffic scores of 35‑57 and difficulty 28‑51 yet are unranked. Expanding the keyword field with these high‑traffic terms is essential to improve the 20% keyword score.
The app shows a 0.0 rating with no reviews, which heavily penalizes the quality score (50%). Lack of social proof discourages downloads and affects App Store ranking algorithms.
Incorporate the top unranked keywords into the subtitle, keyword field, and first 3 lines of the description (e.g., "clothing organizer", "wardrobe organizer", "kids wardrobe tracker"). This can boost keyword relevance without exceeding the 100‑character limit.
Quality score is only 50%; updating screenshots to showcase seasonal storage, duplicate‑avoidance, and child‑specific features, plus adding an app preview video, will improve conversion and indirectly lift rankings.
Only one competitor (Hand Me Down Resale) shares a keyword, indicating low competition. Capture additional niche terms like "children's clothing manager" and "seasonal clothing storage" to dominate the sub‑segment.
- 1Add high‑traffic unranked keywords (e.g., "clothing organizer", "outfit planner", "wardrobe organizer") to the 100‑character keyword field.
- 2Rewrite the subtitle and first description paragraph to include 2–3 of those keywords while staying within character limits.
- 3Implement an in‑app prompt or email campaign to encourage users to leave 5‑star reviews after successful item tracking.
- 4Create new screenshots and a 15‑second preview video highlighting seasonal storage, duplicate detection, and child‑specific tracking features.
- 5Monitor keyword rankings weekly and run A/B tests on the app icon and subtitle to identify the highest‑performing combinations.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hand Me Down?
Hand Me Down has a visibility score of 17 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 27, 2026.
On how many keywords does Hand Me Down rank?
Hand Me Down is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hand Me Down?
Based on shared keyword rankings, the most frequent competitors of Hand Me Down are Hand Me Down Resale. These apps appear next to Hand Me Down on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hand Me Down in on the Apple App Store?
Hand Me Down is listed in the Lifestyle category on the Apple App Store.
How can Hand Me Down improve its App Store Optimization?
Based on this audit, Hand Me Down should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hand Me Down.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.