This audit was generated on February 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expensiq | #1 | — |  |     | ||
| personal financeOpportunity | Not ranked | — | — |      | ||
| expense trackerOpportunity | Not ranked | — | — |      | ||
| budgeting appOpportunity | Not ranked | — | — |    | ||
| financial managerOpportunity | Not ranked | — | — |  | ||
| money managerOpportunity | Not ranked | — | — |  | ||
| spending trackerOpportunity | Not ranked | — | — |  | ||
| finance plannerOpportunity | Not ranked | — | — |   | ||
| budget planner | Not ranked | — | — |  | ||
| expense managerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Expensya: Spend Management
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Chase Mobile®: Bank & Invest
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Intuit Credit Karma
IRS2Go
Klarna: Smarter everyday money
OnePay – Mobile Banking
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
ExpensiQ ranks #1 for its brand keyword but lacks visibility for high‑traffic finance terms, resulting in a low overall ASO score (16/100) and no user reviews. Immediate focus should be on expanding keyword rankings and boosting quality signals.
The app’s own name "expensiq" ranks #1 with traffic 64 and low difficulty (24), providing a solid foundation for organic discovery. Leverage this by reinforcing the brand in title and subtitle.
Only 1 of 10 target keywords ranks, leaving high‑traffic terms like "personal finance" (traffic 78) and "expense tracker" (traffic 71) unclaimed. This drives the Keywords Score down to 19%. Expand and prioritize these keywords in the keyword field.
Quality Score is 40% with 0 reviews and a 0.0 rating, harming conversion and ranking. Absence of user feedback signals low trust to both Apple’s algorithm and potential users.
Keywords such as "personal finance" (traffic 78, difficulty 41) and "budgeting app" (traffic 68, difficulty 39) have moderate difficulty and strong demand. Incorporate them into title, subtitle, and description to improve the Keywords Score.
The only listed competitor, Expensya, is behind and shares just one keyword. By targeting the competitor’s top keywords and highlighting unique features (e.g., privacy, speed), ExpensiQ can capture their audience.
The app is not ranked in the Finance category. Achieving a minimum rating and download threshold, coupled with optimized metadata, can unlock category placement and boost discoverability.
- 1Revise app title to include a top keyword (e.g., "ExpensiQ – Expense Tracker & Budget Planner").
- 2Update subtitle and description with high‑traffic terms like "personal finance" and "budget planner" while maintaining natural readability.
- 3Add the missing high‑traffic keywords to the keyword field, prioritizing those with difficulty <45 (personal finance, budgeting app, finance planner).
- 4Launch a review acquisition campaign (in‑app prompts, email follow‑up) to earn at least 15 five‑star reviews within 30 days.
- 5Refresh App Store assets: create 5 screenshots with clear benefit captions and a 15‑second preview video highlighting analytics and privacy features.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2774 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ExpensiQ?
ExpensiQ has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 26, 2026.
On how many keywords does ExpensiQ rank?
ExpensiQ is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ExpensiQ?
Based on shared keyword rankings, the most frequent competitors of ExpensiQ are Expensya: Spend Management. These apps appear next to ExpensiQ on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ExpensiQ in on the Apple App Store?
ExpensiQ is listed in the Finance category on the Apple App Store.
How can ExpensiQ improve its App Store Optimization?
Based on this audit, ExpensiQ should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ExpensiQ.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.