This audit was generated on February 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| horika | #1 | — |  |     | ||
| lomographyOpportunity | #73 |  |  |     | ||
| film cameraOpportunity | Not ranked | — | — |    | ||
| toy cameraOpportunity | Not ranked | — | — |    | ||
| analogue cameraOpportunity | Not ranked | — | — |  | ||
| retro filterOpportunity | Not ranked | — | — |    | ||
| vintage photographyOpportunity | Not ranked | — | — |     | ||
| multi exposureOpportunity | Not ranked | — | — |      | ||
| instant cameraOpportunity | Not ranked | — | — |   | ||
| film simulationOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
VintaCam Lite 2
Photo & Video
BeautyCam-AI Photo Editor
Photo & Video
Lomo Camera & More
Photo & Video
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Photo & Video chart position
CapCut: Photo & Video Editor
YouTube
Canva: AI Photo & Video Editor
Snapchat
Meta AI - Vibes & AI Glasses
Google Photos: Backup & Edit
Edits: Video Editor
Twitch: Live Streaming
Sora by OpenAI
Picsart AI Photo Editor, Video
Pose: AI Photo Video Generator
AI Video - AI Video Generator
TikTok Studio
Canon PRINT
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Horika ranks #1 for its brand keyword but struggles with overall visibility, ranking for only 2 of 10 target keywords and missing category placement. Immediate focus should be expanding and optimizing keyword assets while building social proof.
The app ranks #1 for "horika" with a traffic score of 70 and moderate difficulty (34), indicating strong brand recognition. Leverage this by keeping the brand term in the title and using it to boost related keyword relevance.
Only 2 of 10 target keywords rank (23% keyword score). High‑traffic terms like "film camera" (traffic 70), "toy camera" (44), and "instant camera" (60) are not ranked, despite moderate difficulty (30‑50). Expand the keyword field and integrate these terms into the subtitle and description.
The app has a 3.3 rating with 0 reviews, harming trust and quality score. Lack of reviews also prevents the app from gaining algorithmic boost from user engagement signals.
Competitors share only 1 keyword each and are not ranking for high‑traffic terms such as "lomography" (rank 73) or "retro filter" (traffic 67). Target these underserved keywords to differentiate and capture their search volume.
Horika is not ranked in the Photo & Video category, limiting discoverability in curated charts. Re‑evaluate the sub‑category (e.g., "Camera" vs. "Photo Editors") and ensure the primary keyword aligns with that category to trigger chart eligibility.
- 1Add top‑traffic, moderate‑difficulty keywords (film camera, toy camera, instant camera, retro filter, vintage photography, multi exposure) to the keyword field and embed them naturally in subtitle and description.
- 2Update the subtitle to include 2‑3 high‑value keywords (e.g., "Film Camera • Retro Filters • Lomography") while retaining the brand term.
- 3Implement an in‑app review prompt after users create a photo to generate at least 20 reviews and raise the rating above 4.0.
- 4Refresh screenshots and add a short preview video that showcases the tactile shooting experience and unique filters, emphasizing keywords like "vintage" and "film simulation".
- 5Monitor the "lomography" keyword; aim to improve its rank from 73 into the top 30 within 6 weeks by optimizing metadata and acquiring backlinks.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Horika?
Horika has a visibility score of 20 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 26, 2026.
On how many keywords does Horika rank?
Horika is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Horika?
Based on shared keyword rankings, the most frequent competitors of Horika are BeautyCam-AI Photo Editor, VintaCam Lite 2, Lomo Camera & More. These apps appear next to Horika on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Horika in on the Apple App Store?
Horika is listed in the Photo & Video category on the Apple App Store.
How can Horika improve its App Store Optimization?
Based on this audit, Horika should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Horika.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.