This audit was generated on April 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| figure markets | #1 | — |  |     | ||
| borrow against crypto | #1 | — |  |    | ||
| earn interest crypto | #1 | — |  |    | ||
| crypto lending | #3 | | |  | ||
| bitcoin loan | #3 | |  |  | ||
| eth loan | #6 |  |  |    | ||
| rwa lending | #21 |  |  |      | ||
| stablecoin yieldOpportunity | Not ranked | — | — |      | ||
| self custody walletOpportunity | Not ranked | — | — |      | ||
| real world assetsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SALT Crypto Loans
Finance
Jefferson Bank Home Loan
Finance
Ethereum Wallet - HB Wallet
Finance
Lava: Secure Bitcoin Loans
Finance
Provenance Blockchain Wallet
Finance
Cashaa: Earn & Manage Crypto
Finance
Spot Me: Money Loan App
Finance
Bitcoin Depot
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
TurboTax: File Your Tax Return
Chime® – Fee-Free Banking
Venmo
Progressive
OnePay – Mobile Banking
Intuit Credit Karma
Testerup: Test & Earn Rewards
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Wells Fargo Mobile®
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Figure Markets has strong core keyword rankings and a solid quality score, but lacks chart presence and fails to rank for several high‑traffic terms, limiting its overall visibility in the Finance category.
The app ranks #1 for "figure markets", "borrow against crypto", and "earn interest crypto", and #3 for "crypto lending" and "bitcoin loan", capturing high traffic volumes (65‑67) with moderate difficulty (35‑38). Maintain these positions by monitoring competitor changes.
A quality score of 88% indicates good user experience, ratings (4.3/5), and compliance. Continue to encourage positive reviews and address any negative feedback promptly to preserve this score.
Charts score is 0%; the app is not listed in either global or category top charts, which dramatically reduces organic discovery. This is a major barrier to scaling installs.
Keywords such as "stablecoin yield" (traffic 49), "self custody wallet" (traffic 68) and "real world assets" (traffic 45) are not ranked, representing untapped search volume. Their difficulty is comparable to ranked terms, so they are realistic targets.
Add the unranked high‑traffic keywords to the title, short description, and keyword field (e.g., "Stablecoin Yield" and "Self‑Custody Wallet"). Pair this with localized variations to capture broader search intent and improve the keyword score beyond 6/10.
- 1Incorporate "stablecoin yield", "self‑custody wallet", and "real world assets" into the app title and short description while preserving brand identity.
- 2Launch a short‑term user acquisition campaign (e.g., UAC or incentivized installs) to boost install volume and achieve chart placement in the Finance category.
- 3Refresh app icon and primary screenshots to highlight the 8.5% RWA loan yield and self‑custody benefits, aiming to improve conversion rate.
- 4Monitor competitor keyword changes (especially SALT Crypto Loans) and adjust bids for shared high‑traffic terms.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2313 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): crypto lending, borrow against crypto, earn interest crypto.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Figure Markets: Earn & Borrow?
Figure Markets: Earn & Borrow has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 10, 2026.
On how many keywords does Figure Markets: Earn & Borrow rank?
Figure Markets: Earn & Borrow is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Figure Markets: Earn & Borrow?
Based on shared keyword rankings, the most frequent competitors of Figure Markets: Earn & Borrow are SALT Crypto Loans, Lava: Secure Bitcoin Loans, Provenance Blockchain Wallet. These apps appear next to Figure Markets: Earn & Borrow on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Figure Markets: Earn & Borrow in on the Google Play?
Figure Markets: Earn & Borrow is listed in the Finance category on the Google Play.
How can Figure Markets: Earn & Borrow improve its App Store Optimization?
Based on this audit, Figure Markets: Earn & Borrow should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Figure Markets: Earn & Borrow.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.