This audit was generated on March 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fortnite | #1 | — |  |     | ||
| lego fortnite | #1 | — |  |    | ||
| fortnite festival | #1 | — | |   | ||
| battle royale | #6 |  |  |    | ||
| zero build | #7 |  |  |      | ||
| multiplayer shooter | #24 |  |  |     | ||
| last man standing | #43 |  |  |      | ||
| og passOpportunity | #53 |  |  |      | ||
| island survival | Not ranked | — | — |      | ||
| competitive tournamentsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Bullet League - Battle Royale
Game Action
WhatsApp Business
Communication
Arena Breakout: Realistic FPS
Game Action
Once Human
Game Adventure
Peacock TV: Stream TV & Movies
Entertainment
Epic Games
Entertainment
Hunt Royale: Action RPG Battle
Game Action
Netflix
Entertainment
LEGO® Star Wars™: TFA
Game Adventure
Call of Duty®: Mobile
Game Action
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Action chart position
Kick the Buddy－Fun Action Game
FortniteYour app
Subway Surfers City
Among Us
Castle Clashers!
Epic Plane Evolution
Call of Duty®: Mobile
Ragdoll Break: Let's destroy!
Supreme Duelist
War Drone: 3D Shooting Games
Free Fire: Lost Treasure
Snake.io - Fun Snake .io Games
Talking Tom Gold Run
Bowmasters: Archery Shooting
Brawl Stars
AI-Powered Analysis
Personalized insights generated by our AI
Fortnite holds a strong keyword presence with a perfect score and a #2 category rank, but its low chart performance and moderate quality score limit overall visibility. Prioritize boosting chart rankings and expanding high‑traffic keyword coverage to unlock higher organic growth.
The app scores 100% on keywords, ranking #1 for "fortnite", "lego fortnite", and "fortnite festival" and securing top‑10 positions for 5 of the 10 analyzed terms, delivering strong traffic potential.
Fortnite is ranked #2 in the Action Games category, indicating solid relevance and competitive positioning within its primary market segment.
Charts Score is only 32% with no global ranking and just a #2 category position, suggesting insufficient download velocity and user acquisition to appear in top charts.
Key terms "island survival" (traffic 67, difficulty 86) and "competitive tournaments" (traffic 44, difficulty 30) are not ranked, representing missed organic traffic opportunities.
The current description is truncated and lacks several high‑traffic keywords. Expanding it to ~800 characters and naturally embedding "island survival", "competitive tournaments", and "last man standing" can improve relevance scores.
With a 75% quality score and a 3.8 rating, there’s room to raise user sentiment. Implement in‑app prompts for 5‑star reviews after positive sessions and refresh screenshots/icons via A/B testing to lift perceived quality.
- 1Integrate unranked high‑traffic keywords (e.g., "island survival", "competitive tournaments") into the app title, short description, and long description.
- 2Launch an A/B test on the icon and top screenshots to improve click‑through rate and drive higher download velocity for chart rankings.
- 3Add localized metadata for top markets (e.g., US, EU, Brazil) to capture regional search volume and improve category placement.
- 4Introduce a timed in‑app review prompt targeting users with >5 minutes of play to boost the average rating above 4.0.
- 5Run a user acquisition campaign focused on driving installs in the last 30 days to push the app into Google Play’s global top charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2167 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): battle royale, zero build.
Good visibility score
Score of 85/100 indicates solid app store presence.
Strong category position
Ranked #2 in category, driving organic discovery.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
No additional suggestions
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Fortnite?
Fortnite has a visibility score of 85 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 20, 2026.
On how many keywords does Fortnite rank?
Fortnite is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Fortnite?
Based on shared keyword rankings, the most frequent competitors of Fortnite are Epic Games, Bullet League - Battle Royale, Hunt Royale: Action RPG Battle. These apps appear next to Fortnite on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Fortnite in on the Google Play?
Fortnite is listed in the Game Action category on the Google Play, currently ranked #2 in that category.
How can Fortnite improve its App Store Optimization?
Based on this audit, Fortnite should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fortnite.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.