How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| penguin panic | #1 | — | ||||
| penguin platformer | #2 | |||||
| fun platformer | #5 | |||||
| penguin games | #12 | |||||
| cute platformer | #12 | |||||
| platformer games | Not ranked | — | — | |||
| action platformer | Not ranked | — | — | |||
| casual platformer | Not ranked | — | — | |||
| platformer levels | Not ranked | — | — | |||
| fun run games | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Game Action
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Game Casual
Game Adventure
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Penguin Panic! Fun Platformer has a mediocre 70/100 visibility score with strong keyword ownership for branded terms (rank #1 for 'penguin panic') but completely fails in chart presence and misses 60% of target keywords entirely. The app suffers from low rating (3.5/5), poor category ranking, and underutilized high-traffic keywords like 'penguin games' (traffic 68, currently rank 12) where small gains could yield significant visibility boosts.
The app owns its branded term 'penguin panic' at rank #1 with traffic 53, and ranks #2 for 'penguin platformer' (traffic 49, difficulty 41). This creates a defensive moat and captures users specifically searching for this game. Maintain this by encouraging reviews mentioning the brand name and updating promotional materials.
The Charts Score of 0% with Global: N/A and Category: N/A indicates the app isn't ranking in any top charts despite having 973 reviews. This compounds visibility problems since chart rankings drive organic discovery. The combination of 3.5/5 rating and no chart presence suggests poor retention or download velocity compared to competitors like Penguin Isle.
Missing rankings for 6/10 analyzed keywords including high-value terms: 'platformer games' (traffic 86, difficulty 38—easiest high-traffic target), 'casual platformer' (traffic 49, difficulty 37—lowest difficulty), and 'fun run games' (traffic 59). These represent 249 combined traffic units versus only 157 from currently ranked keywords.
'Penguin games' (rank 12, traffic 68, difficulty 41) and 'cute platformer' (rank 12, traffic 53, difficulty 36) are both 1-2 positions from page 1 visibility. Small ASO improvements—adding these exact phrases to title/subtitle and optimizing description density—could unlock 121 additional traffic units with relatively low effort.
The 50% Quality Score with 3.5/5 rating (973 reviews) and last update November 2025 suggests recent activity but poor user satisfaction. Ratings directly impact conversion and store algorithm favorability. Competitors with higher ratings likely outrank despite smaller download bases. Prioritize in-app rating prompts and bug fixes.
Tap Tap Penguin and Apple Knight Action Platformer rank ahead despite sharing only 1 keyword each, suggesting superior overall ASO or quality metrics. With 5 competitors identified and fragmented keyword overlap, the app lacks clear differentiation in the penguin/platformer niche beyond brand recognition.
Actionable recommendations to improve your visibility
Your description is 1565 characters, providing good keyword density and information for users.
25 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): penguin platformer.
Score of 70/100 indicates solid app store presence.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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