This audit was generated on July 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| zipinventory | #1 | Live trend | — |  | |||
| mobile inventory | #28 | Live trend |  |  | |||
| real-time inventory | #45 | Live trend |  |  | |||
| inventory tracking | #49 | Live trend |  |  | |||
| kitchen inventoryOpportunity | #57 | Live trend |  |  | |||
| inventory monitoring | #61 | Live trend |  |  | |||
| food cost control | Not ranked | Live trend | — | — | |||
| recipe manager | Not ranked | Live trend | — | — | |||
| stock managementOpportunity | Not ranked | Live trend | — | — | |||
| usage tracking | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Zip Inventory has a very low visibility score (21/100) despite ranking #1 for its brand term. The app’s keyword coverage and category ranking are weak, while there are clear, high‑KEI keyword opportunities such as “stock management” and “kitchen inventory.”
The app ranks #1 for its exact brand keyword "zipinventory" with traffic 8 and low difficulty (25), giving a solid foundation to build on. Leverage this position by reinforcing the brand in the title and description.
Quality score is 53%, indicating the app meets basic Play Store guidelines (e.g., proper screenshots, functional install). Maintaining this baseline while improving other factors will keep the app eligible for higher rankings.
Only 6 of the 10 analyzed keywords are ranked, with core terms like "inventory tracking" (rank 49) and "mobile inventory" (rank 28) sitting far from the top 10. Expand the keyword set in title, short description, and long description to push these terms higher.
The app sits at 3.0 / 5 with just 32 reviews, which harms both conversion and algorithmic trust. A low rating directly impacts click‑through and install rates, especially in competitive Business categories.
"stock management" is a winnable keyword with traffic 39, difficulty 49 and a strong KEI of 0.8. It is not currently ranking at all. Adding this phrase to the title, short description, and feature list can capture this demand.
The app already appears for "kitchen inventory" at rank 57 with a good KEI (0.68). Optimizing the description and adding related synonyms can push this keyword into the top 20, improving organic discoverability.
- 1Revise the app title to include high‑KEI terms (e.g., "Zip Inventory – Stock Management & Kitchen Inventory").
- 2Integrate "stock management" and "kitchen inventory" naturally into the short description, long description bullet points, and in‑app UI copy.
- 3Launch an in‑app prompt or email campaign to encourage satisfied users to leave 4‑5 star reviews; respond to existing low‑rating feedback to improve the average rating.
- 4Add category‑specific keywords (e.g., "business inventory", "restaurant stock") and ensure the app is listed under the most relevant Business sub‑category.
- 5Refresh screenshots and feature graphics to showcase stock‑management and kitchen‑inventory workflows, overlaying the target keywords for visual reinforcement.
Category Ranking
Business chart position
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Zip Inventory?
Zip Inventory has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 18, 2026.
On how many keywords does Zip Inventory rank?
Zip Inventory is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Zip Inventory?
Based on shared keyword rankings, the most frequent competitors of Zip Inventory are ZipBooks - Accounting Software, Flex Inventory Management, Inventario Facil. These apps appear next to Zip Inventory on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Zip Inventory in on the Google Play?
Zip Inventory is listed in the Business category on the Google Play.
How can Zip Inventory improve its App Store Optimization?
Based on this audit, Zip Inventory should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Zip Inventory.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.