This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| luli | #1 | — |  |     | ||
| newborn sleep tracker | #1 | — |  |    | ||
| baby sleep tracker | #2 | |  | | ||
| nap schedule | #4 |  |  |  | ||
| baby feeding tracker | #29 |  |  |    | ||
| baby activity tracker | #35 |  |  |   | ||
| breastfeeding tracker | #46 |  |  | | ||
| baby diaryOpportunity | #68 |  |  |      | ||
| sleep monitorOpportunity | #82 |  |  |      | ||
| diaper trackingOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Napper: Baby Sleep & Parenting
Parenting
Sleep Tracker - Sleep Monitor
Health & Fitness
Baby Tracker - Sweetpea
Parenting
Baby Diary
Parenting
Nap & Recharge Power Nap Timer
Health & Fitness
Luli y Gabo
Game Arcade
Baby Sleep Tracker: BabyNaps
Parenting
NiceSleep: Sleep Tracker
Health & Fitness
Pregnancy App & Baby Tracker
Parenting
5 Minute Journal・Self-care
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Parenting chart position
Eyezy: GPS phone tracker
FamilyAlbum - Photo Sharing
AppClose: Co-Parent Essentials
Pregnancy App & Baby Tracker
Huckleberry: Smart Baby Care
Microsoft Family Safety
Speech Blubs: Language Therapy
Pregnancy + | Tracker App
Pregnancy Tracker & Baby App
Findmykids: Kids GPS Tracker
Bark - Parental Controls
AirDroid Parental Control
FlashGet Kids:parental control
Kids360: Parental Control App
Qustodio Parental Control App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Luli demonstrates strong keyword targeting with 100% ranking success and owns brand/primary terms, but suffers from zero chart visibility and underperformance in high-traffic competitive keywords. The app needs immediate focus on expanding keyword portfolio and improving ranking positions for medium-tail terms to capture organic growth.
Luli ranks #1 for its brand name (traffic 76) and 'newborn sleep tracker' (traffic 72, difficulty 41), indicating strong brand recognition and effective targeting of low-difficulty, relevant long-tail variants. This provides a stable organic foundation.
Rank #4 for 'nap schedule' (traffic 68, difficulty 33) shows successful niche positioning with favorable competition ratios. The app should leverage this pattern to identify similar low-difficulty, high-intent parenting sub-niches.
Zero charts score with no category ranking indicates insufficient download velocity and engagement metrics compared to competitors. This creates a visibility death spiral where lack of chart presence limits discoverability, preventing the downloads needed to chart.
Despite rank #2 for 'baby sleep tracker', the app misses top positions for 'sleep monitor' (rank 82), 'breastfeeding tracker' (rank 46), and 'baby feeding tracker' (rank 29). These gaps in closely-related functional terms fragment user acquisition.
'Diaper tracking' shows zero ranking despite low difficulty (32) and moderate traffic (45). Competitors likely overlook this utility; capturing it would differentiate Luli and serve an unmet need in the tracking feature set.
High traffic terms 'breastfeeding tracker' (71) and 'baby feeding tracker' (68) both exceed difficulty 60, but current ranks 46 and 29 suggest partial relevance signals. Optimizing metadata and in-app content for feeding use cases could bridge into top 10.
- 1Optimize metadata targeting 'diaper tracking' to capture the unranked low-difficulty term and complete the all-in-one value proposition
- 2Restructure title and short description to front-load 'breastfeeding tracker' and 'baby feeding tracker' with feature-specific benefit statements
- 3Implement burst campaign or featuring push to achieve minimum download velocity for Parenting category chart entry (estimated 500-1000 daily installs)
- 4Create dedicated in-app content and screenshots for feeding tracking to improve conversion and relevance signals for competitive feeding keywords
- 5Monitor and respond to competitor 'Napper' which leads with 2 shared keywords; analyze their metadata strategy for baby sleep tracker optimization
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1783 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): nap schedule, newborn sleep tracker.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Luli - Baby Sleep Tracker?
Luli - Baby Sleep Tracker has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Luli - Baby Sleep Tracker rank?
Luli - Baby Sleep Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Luli - Baby Sleep Tracker?
Based on shared keyword rankings, the most frequent competitors of Luli - Baby Sleep Tracker are Napper: Baby Sleep & Parenting, Luli y Gabo, Baby Sleep Tracker: BabyNaps. These apps appear next to Luli - Baby Sleep Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Luli - Baby Sleep Tracker in on the Google Play?
Luli - Baby Sleep Tracker is listed in the Parenting category on the Google Play.
How can Luli - Baby Sleep Tracker improve its App Store Optimization?
Based on this audit, Luli - Baby Sleep Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Luli - Baby Sleep Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.