On Budget - Expense Tracker

The app ranks #1 for the brand term "onbudget" (traffic 47, difficulty 30), giving it a reliable entry point for users who already know the name. Leverage this by keeping the brand term in the title and encouraging brand‑related searches.

Only 1 of the 10 target keywords is ranked (10% keyword score). High‑traffic terms like "expense tracker" (traffic 80) and "budget planner" (traffic 75) are missing, causing major discoverability loss.

The app has 0 reviews and no rating, which drags down credibility, conversion rate, and the quality score (currently 50%). Google Play heavily favors apps with user feedback for ranking.

Keywords such as "budget planner" (difficulty 59), "personal finance" (difficulty 36), and "finance tracker" (difficulty 38) have high traffic and manageable competition. Integrate them naturally into the title, short description, and long description to capture additional search volume.

The quality score is only 50%; upgrading the app icon, feature graphic, screenshots, and adding a short video can boost conversion and signal quality to the Play algorithm. Consider A/B testing assets for click‑through rate improvements.

The app is not ranked in the Finance category, limiting exposure in curated lists. Achieving a minimum threshold of installs, ratings, and keyword relevance is required to appear in category charts.