This audit was generated on February 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| onbudget | #1 | — |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| budget plannerOpportunity | Not ranked | — | — |    | ||
| personal financeOpportunity | Not ranked | — | — |   | ||
| expense manager | Not ranked | — | — |    | ||
| savings goalsOpportunity | Not ranked | — | — |      | ||
| budgeting appOpportunity | Not ranked | — | — | | ||
| finance trackerOpportunity | Not ranked | — | — | | ||
| money manager | Not ranked | — | — |   | ||
| spending trackerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Beyond Budget - Budget Planner
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
TurboTax: File Your Tax Return
Rocket Mortgage
OnePay – Mobile Banking
Progressive
Capital One Mobile
Kalshi: Trade News & Sports
Google Wallet
Intuit Credit Karma
State Farm®
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
OnBudget’s ASO is underperforming with a visibility score of 15/100, ranking for only its brand keyword. Immediate focus should be on expanding keyword coverage, generating user reviews, and optimizing store assets to drive discoverability.
The app ranks #1 for the brand term "onbudget" (traffic 47, difficulty 30), giving it a reliable entry point for users who already know the name. Leverage this by keeping the brand term in the title and encouraging brand‑related searches.
Only 1 of the 10 target keywords is ranked (10% keyword score). High‑traffic terms like "expense tracker" (traffic 80) and "budget planner" (traffic 75) are missing, causing major discoverability loss.
The app has 0 reviews and no rating, which drags down credibility, conversion rate, and the quality score (currently 50%). Google Play heavily favors apps with user feedback for ranking.
Keywords such as "budget planner" (difficulty 59), "personal finance" (difficulty 36), and "finance tracker" (difficulty 38) have high traffic and manageable competition. Integrate them naturally into the title, short description, and long description to capture additional search volume.
The quality score is only 50%; upgrading the app icon, feature graphic, screenshots, and adding a short video can boost conversion and signal quality to the Play algorithm. Consider A/B testing assets for click‑through rate improvements.
The app is not ranked in the Finance category, limiting exposure in curated lists. Achieving a minimum threshold of installs, ratings, and keyword relevance is required to appear in category charts.
- 1Add high‑traffic, mid‑difficulty keywords (e.g., "budget planner", "personal finance") to the app title and short description.
- 2Rewrite the long description to include the top 5 target keywords with natural language and bullet‑point benefits.
- 3Implement an in‑app prompt (after 3‑5 uses) to encourage users to leave a 5‑star review.
- 4Refresh visual assets: new icon, feature graphic, 5 screenshots with annotated benefits, and a 15‑second video demo.
- 5Run A/B tests on the new assets and monitor click‑through and install rates for at least 2 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2285 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of On Budget - Expense Tracker?
On Budget - Expense Tracker has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 28, 2026.
On how many keywords does On Budget - Expense Tracker rank?
On Budget - Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of On Budget - Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of On Budget - Expense Tracker are Beyond Budget - Budget Planner. These apps appear next to On Budget - Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is On Budget - Expense Tracker in on the Google Play?
On Budget - Expense Tracker is listed in the Finance category on the Google Play.
How can On Budget - Expense Tracker improve its App Store Optimization?
Based on this audit, On Budget - Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to On Budget - Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.