This audit was generated on April 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| white icons | #1 | — |  |     | ||
| moonlight theme | #2 |  |  |   | ||
| white icon pack | #2 | | | | ||
| icon packs | #19 |  |  |      | ||
| icon pack | #21 |  |  |  | ||
| custom icons | #23 |  | |     | ||
| pizzapp | Not ranked | — | — |      | ||
| android launcherOpportunity | Not ranked | — | — |      | ||
| home screen launcherOpportunity | Not ranked | — | — | | ||
| launcher themes | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wisp Dark - AMOLED App Icons
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Nova Icon Pack
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LineX White Icon Pack
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Pixels Icon Pack
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Vera Icon Pack: shapeless icon
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Lena White: Glyph Icon Pack
Personalization
Moonlight Memory Theme
Art & Design
Poppin icon pack
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Fallout Pip-Boy SE Watch Face
Glass Widgets
MD339 Digital watch face
MD307 Digital watch face
Everything Widgets
PER27 Digital Watch Face
PER32 Ultra Hybrit Watch Face
WB Digital Base 2 Watch Face
OneUI Widgets
MD326 3D Modern Watch Face
Minimal - Classic - RE31
ILLUMINATOR Digital Watch face
D355 Premium Watch Face
Galaxy Widgets: One UI
Material You Widgets
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
White Moonlight Icon Pack boasts excellent quality and top rankings for niche keywords, but its overall visibility suffers due to missing high‑traffic generic terms and lack of chart presence. Immediate focus should be on metadata refinement and review stimulation to lift its visibility score.
The app ranks #1 for "white icons", #2 for "moonlight theme" and "white icon pack", capturing high‑intent traffic (traffic scores 54‑63). Leverage these positions in promotional assets to reinforce relevance.
Key terms like "android launcher", "home screen launcher", and "icon packs" have traffic scores of 73, 73, and 56 but the app is not ranked for them. Incorporating these into the title, short description, and long description will address a large untapped search pool.
Charts Score is 0%, meaning the app isn’t appearing in top‑listings or featured sections. This limits organic discovery and can be mitigated by boosting installs via targeted campaigns and A/B testing metadata.
Current title lacks high‑traffic terms. A revised title such as "White Moonlight Icon Pack – White Icons & Android Launcher" would embed "icon pack", "white icons", and "launcher", improving relevance for both niche and generic queries.
A 4.5‑star rating from only 272 reviews is solid but limited. Prompting users to leave reviews (in‑app prompts, email follow‑ups) can increase social proof, lift the Quality Score further, and positively influence the Play Store algorithm.
- 1Revise the app title to include high‑traffic keywords (e.g., "icon pack", "white icons", "launcher").
- 2Add missing generic keywords ("android launcher", "home screen launcher", "icon packs") to the short and long description, using natural language and bullet points.
- 3Launch a short‑term install campaign or incentive program to push the app into the top charts and improve the Charts Score.
- 4Implement an in‑app review prompt to increase the number of ratings from 272 to >500 within 30 days.
- 5Create localized store listings for top markets (e.g., English, Spanish, Portuguese) using the optimized keyword set.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2111 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): white icons, moonlight theme, white icon pack.
Good visibility score
Score of 68/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of White Moonlight Icon Pack?
White Moonlight Icon Pack has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does White Moonlight Icon Pack rank?
White Moonlight Icon Pack is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of White Moonlight Icon Pack?
Based on shared keyword rankings, the most frequent competitors of White Moonlight Icon Pack are Pixels Icon Pack, Wisp Dark - AMOLED App Icons, Vera Icon Pack: shapeless icon. These apps appear next to White Moonlight Icon Pack on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is White Moonlight Icon Pack in on the Google Play?
White Moonlight Icon Pack is listed in the Personalization category on the Google Play.
How can White Moonlight Icon Pack improve its App Store Optimization?
Based on this audit, White Moonlight Icon Pack should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to White Moonlight Icon Pack.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.