This audit was generated on March 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mark 365 | #1 | — |  |     | ||
| year progressOpportunity | #87 |  |  |      | ||
| life calendarOpportunity | Not ranked | — | — |      | ||
| habit tracker | Not ranked | — | — |      | ||
| daily trackerOpportunity | Not ranked | — | — |   | ||
| productivityOpportunity | Not ranked | — | — |      | ||
| calendar widget | Not ranked | — | — |     | ||
| challenge trackerOpportunity | Not ranked | — | — |     | ||
| emoji trackerOpportunity | Not ranked | — | — |      | ||
| habit builderOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fabulous Daily Routine Planner
Health & Fitness
MMT-365
Lifestyle
LogicLike: ABC & Math for kids
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Claude by Anthropic
Grok • Smartest AI Advisor
Google Gemini
Microsoft Word: Edit Documents
Adobe Acrobat Reader: Edit PDF
Microsoft Excel: Spreadsheets
PDF Reader - PDF Viewer
Google Docs
AI Chatbot - Nova
Xfinity
DuckDuckGo, Duck.ai, & VPN
Accio: Alibaba AI Agent
PDF Reader - All PDF Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mark 365 ranks #1 for its brand keyword but suffers from poor overall keyword coverage, zero reviews, and no category ranking, resulting in a visibility score of 16/100. Immediate focus should be on expanding keyword rankings and building social proof.
The app ranks #1 for the brand term "mark 365" with a traffic potential of 54, securing a solid base keyword. Leverage this by reinforcing the brand name in the title and subtitle.
Only 2 out of 10 target keywords are ranked (brand term and "year progress" at #87). High‑traffic terms like "life calendar" (traffic 77) and "habit tracker" (traffic 78) are not ranking, dragging the Keywords Score to 18%.
The app has no ratings or reviews, contributing to a Quality Score of 50% and reducing conversion. New users lack social proof, which hurts install rates.
"life calendar" (traffic 77, difficulty 42) and "productivity" (traffic 90, difficulty 40) are untapped but achievable. Insert these terms into the short description and bullet points to boost keyword relevance.
The app is not ranked in the Productivity category, limiting exposure in a core niche. Improving install volume and adding category‑specific keywords can unlock category charts.
- 1Revise the app title to include "Life Calendar" and add "Year Progress" in the subtitle for better keyword density.
- 2Rewrite the short description and first 3 bullet points to feature top untapped keywords: life calendar, habit tracker, daily tracker, productivity.
- 3Launch an in‑app review prompt after 3 days of usage and offer a simple incentive (e.g., unlock a bonus emoji) to generate at least 30 5‑star reviews.
- 4Add 4–5 high‑quality screenshots and a short video highlighting the home‑screen widget, emoji day tracking, and yearly progress view to improve conversion.
- 5Localize the title, short description, and primary keywords into the top 3 target languages (e.g., Spanish, Portuguese, German) to capture additional traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2137 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mark 365 - The Life Calendar?
Mark 365 - The Life Calendar has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 2, 2026.
On how many keywords does Mark 365 - The Life Calendar rank?
Mark 365 - The Life Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mark 365 - The Life Calendar?
Based on shared keyword rankings, the most frequent competitors of Mark 365 - The Life Calendar are MMT-365, Fabulous Daily Routine Planner, LogicLike: ABC & Math for kids. These apps appear next to Mark 365 - The Life Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mark 365 - The Life Calendar in on the Google Play?
Mark 365 - The Life Calendar is listed in the Productivity category on the Google Play.
How can Mark 365 - The Life Calendar improve its App Store Optimization?
Based on this audit, Mark 365 - The Life Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mark 365 - The Life Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.