EquiShare

The app ranks #1 for the exact brand term "equishare" with traffic 53 and moderate difficulty (34), giving a solid foundation for brand recognition.

Only 1 out of 10 target keywords is ranked; high‑traffic terms like "expense tracker" (traffic 80) and "split rent" (traffic 71) are not indexed, limiting discoverability.

The app has no user reviews or rating, resulting in a quality score of 50% and harming trust signals used by the Play Store algorithm.

Keywords such as "expense tracker" (difficulty 67) and "shared expenses" (difficulty 33) have high search volume; optimizing the title, subtitle, and description for these can quickly add rankings.

With no current chart presence, improving download velocity through a launch campaign and ASO tweaks can unlock organic chart rankings, boosting visibility dramatically.