This audit was generated on March 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| equishare | #1 | — |  |     | ||
| expense sharingOpportunity | Not ranked | — | — |      | ||
| split bills | Not ranked | — | — |   | ||
| bill splitterOpportunity | Not ranked | — | — |   | ||
| expense tracker | Not ranked | — | — |      | ||
| shared expensesOpportunity | Not ranked | — | — | | ||
| group expensesOpportunity | Not ranked | — | — | | ||
| expense manager | Not ranked | — | — |    | ||
| split rentOpportunity | Not ranked | — | — |     | ||
| currency converter | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
EQ Share Plans
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime – Mobile Banking
Rocket Mortgage
Progressive
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Capital One Mobile
Chase Mobile
IRS2Go
Klarna: Smarter everyday money
Google Wallet
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
EquiShare has a very low visibility score (16/100) despite ranking #1 for its brand keyword. The primary priority is to broaden keyword coverage and generate user signals to improve rankings and chart placement.
The app ranks #1 for the exact brand term "equishare" with traffic 53 and moderate difficulty (34), giving a solid foundation for brand recognition.
Only 1 out of 10 target keywords is ranked; high‑traffic terms like "expense tracker" (traffic 80) and "split rent" (traffic 71) are not indexed, limiting discoverability.
The app has no user reviews or rating, resulting in a quality score of 50% and harming trust signals used by the Play Store algorithm.
Keywords such as "expense tracker" (difficulty 67) and "shared expenses" (difficulty 33) have high search volume; optimizing the title, subtitle, and description for these can quickly add rankings.
With no current chart presence, improving download velocity through a launch campaign and ASO tweaks can unlock organic chart rankings, boosting visibility dramatically.
- 1Revise app title to include a primary high‑traffic keyword (e.g., "Expense Splitter – EquiShare") while retaining the brand name.
- 2Rewrite short and long descriptions to naturally embed top unranked keywords such as "expense tracker", "split rent", "bill splitter", and "shared expenses".
- 3Implement an in‑app review prompt after a successful expense split and run a small incentive program to collect at least 30 genuine 5‑star reviews within 30 days.
- 4Refresh visual assets: add 5 high‑resolution screenshots showcasing split types, a 15‑second promo video, and a badge highlighting the premium percentage‑split feature.
- 5Create localized keyword sets for key markets and run A/B tests on title/subtitle variations to identify the highest‑performing combination.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2197 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of EquiShare?
EquiShare has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 2, 2026.
On how many keywords does EquiShare rank?
EquiShare is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of EquiShare?
Based on shared keyword rankings, the most frequent competitors of EquiShare are EQ Share Plans. These apps appear next to EquiShare on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is EquiShare in on the Google Play?
EquiShare is listed in the Finance category on the Google Play.
How can EquiShare improve its App Store Optimization?
Based on this audit, EquiShare should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to EquiShare.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.