This audit was generated on March 2, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| block guard | #1 | — | ||||
| text message blocker | #9 | |||||
| sms blocker | #12 | |||||
| call blocker | #15 | |||||
| spam protection | #16 | |||||
| spam blocker | #18 | |||||
| spam filter | #29 | |||||
| robocall blocker | #38 | |||||
| phone securityOpportunity | Not ranked | — | — | |||
| call protectionOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Call Blocker - Silence Spam
Communication
Call Blocker - Phone - ID
Communication
Truecaller: Spam Call Blocker
Communication
Spam Call Blocker: Block Calls
Communication
Block-Spam
Tools
YouMail: Block Spam on Android
Communication
Hiya: Spam Blocker & Caller ID
Communication
Stop Spam Call Blocker
Communication
TrustDial: Caller, SMS & Block
Communication
Trend Micro ScamCheck
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Communication chart position
Torque Pro (OBD 2 & Car)
TeamSpeak 3 - Voice Chat
Threema. The Secure Messenger
OBD Fusion (Car Diagnostics)
Conversations (Jabber / XMPP)
Groundwire: VoIP SIP Softphone
FolderSync Pro
WoAD
NDI Camera: Easy Streaming
Block Guard: Spam Call BlockerYour app
Fongo World Edition
Weargram
Car Gauge Pro (OBD2 + Enhance)
SMS Auto Reply - Autoresponder
Acrobits: VoIP SIP Softphone
AI-Powered Analysis
Personalized insights generated by our AI
Block Guard enjoys a strong keyword presence and perfect quality score, but its low chart performance and missing rankings for high‑traffic terms limit visibility. Prioritize expanding keyword coverage and improving store listing assets to climb the charts.
The app ranks #1 for "block guard" with traffic 75 and moderate difficulty (45), securing primary brand visibility. Maintain this position by preserving the exact phrase in the title and short description.
Keyword score is 90% (8 out of 10 keywords ranked), indicating effective keyword targeting overall. Leverage this momentum by reinforcing already‑ranked terms in the long description.
Charts score is only 28% with a global chart absent and category rank 10, suggesting poor install velocity. Boost installs through ASO‑driven campaigns and by adding compelling visuals and a clearer value proposition.
Keywords "phone security" (traffic 82) and "call protection" (traffic 73) are not ranked despite moderate difficulty (≈45). Missing these terms leaves sizable search volume untapped.
Keywords such as "spam blocker" (rank 18, difficulty 64) and "call blocker" (rank 15, difficulty 79) have high traffic but sub‑top‑10 positions. Refining meta‑data and adding these phrases to the short description can push them into the top 10.
Competitors ahead (e.g., Call Blocker - Silence Spam) share only 2 keywords and rank higher in categories. Differentiate by highlighting unique features like "local protection engine" and adding a compelling tagline that includes "spam filter" and "sms blocker".
- 1Add high‑traffic unranked terms (phone security, call protection) to the title/short description within character limits.
- 2Rewrite the short description to include "spam blocker", "call blocker", and "sms blocker" to target mid‑difficulty keywords.
- 3Refresh visual assets (icon, feature graphic, screenshots) with clear call‑to‑action and benefit statements to improve click‑through and install rates.
- 4Launch a review‑generation campaign (in‑app prompt after successful block) to increase the review count beyond 13, reinforcing the 4.5★ rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2463 characters, providing good keyword density and information for users.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): text message blocker.
Good visibility score
Score of 78/100 indicates solid app store presence.
Strong category position
Ranked #10 in category, driving organic discovery.
No significant issues found
No additional suggestions
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Block Guard: Spam Call Blocker?
Block Guard: Spam Call Blocker has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 2, 2026.
On how many keywords does Block Guard: Spam Call Blocker rank?
Block Guard: Spam Call Blocker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Block Guard: Spam Call Blocker?
Based on shared keyword rankings, the most frequent competitors of Block Guard: Spam Call Blocker are YouMail: Block Spam on Android, Call Blocker - Silence Spam, Hiya: Spam Blocker & Caller ID. These apps appear next to Block Guard: Spam Call Blocker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Block Guard: Spam Call Blocker in on the Google Play?
Block Guard: Spam Call Blocker is listed in the Communication category on the Google Play, currently ranked #10 in that category.
How can Block Guard: Spam Call Blocker improve its App Store Optimization?
Based on this audit, Block Guard: Spam Call Blocker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Block Guard: Spam Call Blocker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.