This audit was generated on March 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spliteven | #1 | — |  |     | ||
| bill splitter | #22 |  |  |     | ||
| split bills | #43 |  |  |  | ||
| receipt scannerOpportunity | Not ranked | — | — |      | ||
| expense sharingOpportunity | Not ranked | — | — |   | ||
| group expensesOpportunity | Not ranked | — | — | | ||
| tip calculator | Not ranked | — | — |      | ||
| bill sharingOpportunity | Not ranked | — | — |  | ||
| expense tracker | Not ranked | — | — |      | ||
| split costsOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Split bills: Settle up expense
Finance
Splitink: Split Bill + Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Chime – Mobile Banking
Venmo
OnePay – Mobile Banking
Progressive
Rocket Mortgage
Capital One Mobile
TurboTax: File Your Tax Return
Google Wallet
Kalshi: Trade News & Sports
Klarna: Smarter everyday money
Wells Fargo Mobile®
Intuit Credit Karma
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SplitEven’s ASO performance is weak with a visibility score of 33/100, largely due to poor keyword coverage and zero user ratings. The brand name ranks #1, but the app fails to rank for high‑traffic keywords that competitors dominate.
The exact‑match keyword "spliteven" ranks #1 with a traffic score of 41 and low difficulty (26), giving the app immediate discoverability for brand‑oriented searches.
The description highlights an AI receipt scanner, a feature not emphasized by top competitors, offering a differentiation point that can be amplified in visuals and copy.
Seven out of ten analyzed keywords (e.g., "receipt scanner", "expense sharing", "split bills", "group expenses", "tip calculator", "expense tracker", "split costs") are not ranked despite traffic scores between 44‑80 and moderate difficulty, limiting organic reach.
The app has no user ratings or reviews, resulting in a low quality score (50%) and reduced trust for potential installers, especially against established rivals like Splitwise.
Incorporate top‑performing keywords such as "bill splitter", "receipt scanner", and "expense sharing" into the app title, short description, and long description. Pair this with new screenshots and a short demo video that showcase the AI scanner to boost conversion rates.
- 1Revise the app title to include a high‑traffic keyword (e.g., "SplitEven – Bill Splitter & Receipt Scanner").
- 2Rewrite the short and long descriptions, embedding at least five of the unranked high‑traffic keywords naturally.
- 3Add three new high‑resolution screenshots and a 15‑second gameplay video emphasizing the AI receipt scanning flow.
- 4Implement an in‑app prompt to request ratings after a successful split, aiming for 50+ reviews within 30 days.
- 5Run A/B tests on title/description variations and monitor keyword ranking changes weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1826 characters, providing good keyword density and information for users.
Strong visual presence
13 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SplitEven – Scan & Split Bills?
SplitEven – Scan & Split Bills has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 8, 2026.
On how many keywords does SplitEven – Scan & Split Bills rank?
SplitEven – Scan & Split Bills is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SplitEven – Scan & Split Bills?
Based on shared keyword rankings, the most frequent competitors of SplitEven – Scan & Split Bills are Splitwise, Split bills: Settle up expense, Split Bills. These apps appear next to SplitEven – Scan & Split Bills on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SplitEven – Scan & Split Bills in on the Google Play?
SplitEven – Scan & Split Bills is listed in the Finance category on the Google Play.
How can SplitEven – Scan & Split Bills improve its App Store Optimization?
Based on this audit, SplitEven – Scan & Split Bills should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitEven – Scan & Split Bills.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.