This audit was generated on January 22, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spareplay | #1 | — | ||||
| car games kids | Not ranked | — | — | |||
| restaurant games | Not ranked | — | — | |||
| waiting games | Not ranked | — | — | |||
| trivia kids | Not ranked | — | — | |||
| group games | Not ranked | — | — | |||
| no screen activities | Not ranked | — | — | |||
| road trip games | Not ranked | — | — | |||
| kids trivia questions | Not ranked | — | — | |||
| family quiz game | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Games
Occurrence count shows how many keywords each competitor appears on
Games chart position
NYT Crossplay: Play and Spell
Disney Solitaire
Block Blast!
Solitaire Associations Journey
Last War:Survival
Gossip Harbor®: Merge & Story
Vita Mahjong
Arknights: Endfield
Arrows – Puzzle Escape
Township
Magic Sort!
Dice Dreams™
Kingshot
Heartopia
Pixel Flow!
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
SparePlay has a decent brand presence (rank 1 for its exact name) but suffers from very low overall visibility (18/100) due to poor keyword coverage, lack of ratings, and missing store assets. Immediate focus should be on expanding keyword rankings and improving the app’s quality signals.
The app’s exact name "spareplay" ranks #1 with a traffic potential of 75 and low difficulty (33), giving a solid foundation to build on. Leverage this by keeping the name unchanged and using it in the subtitle and promotional text.
All target keywords have difficulty scores between 33‑52, which are moderate and attainable with proper optimization. This indicates a realistic chance to rank for several high‑traffic terms.
Only 1 of the 10 analyzed keywords is ranked (20% keyword score). High‑traffic terms like "car games kids" (traffic 61) and "restaurant games" (traffic 79) are not appearing in search, severely limiting discoverability.
The app currently shows a 0.0 rating with no reviews, pulling the quality score down to 50%. Apple’s algorithm heavily weights user feedback, so the lack of ratings hurts both ranking and conversion.
No mention of screenshots, preview video, or localized text in the audit, which suggests they are missing or under‑optimized. High‑quality visual assets and a short app preview can boost the conversion rate and quality score.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
SparePlay has a visibility score of 18 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on January 22, 2026.
SparePlay is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of SparePlay are Minecraft: Dream it, Build it!. These apps appear next to SparePlay on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
SparePlay is listed in the Games category on the Apple App Store.
Based on this audit, SparePlay should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SparePlay.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.