This audit was generated on March 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bujo | #1 | — |  |     | ||
| bullet journal | #5 |  |  | | ||
| digital journalOpportunity | #64 |  |  |      | ||
| diary journal | #76 |  |  |   | ||
| journal plannerOpportunity | #79 |  |  | | ||
| daily journal | #92 |  |  |  | ||
| mood tracker | Not ranked | — | — |     | ||
| habit tracker | Not ranked | — | — |      | ||
| mood diaryOpportunity | Not ranked | — | — |  | ||
| self care journalOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Custom Bullet Journal, Prompts
Productivity
My Daily Diary- Secret Journal
Lifestyle
Diary with Lock: Daily Journal
Productivity
My Journal: Diary & Gratitude
Lifestyle
My Diary, Journal with Lock
Lifestyle
May: Beautiful Bullet Journal
Lifestyle
Daily Planner, To Do List
Productivity
Delightful: Gratitude Journal
Lifestyle
My Journal - Diary & Mood
Entertainment
JOURNAL, Personal Diary
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Microsoft Word: Edit Documents
Grok • Smartest AI Advisor
Microsoft Copilot
Google Gemini
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
PDF Reader - PDF Viewer
Google Docs
DuckDuckGo, Duck.ai, & VPN
AI Chatbot - Nova
HP
Accio: Alibaba AI Agent
Document Reader & PDF Editor
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Bujo ranks #1 for its brand keyword and has a solid quality score (75%), but overall visibility is low (43/100) due to poor keyword coverage, no chart presence, and a modest 3.6 rating. Immediate focus should be expanding keyword rankings and boosting conversion to improve chart placement.
The app ranks #1 for "bujo" with high traffic (71) and low difficulty (33), indicating strong brand recognition. Leverage this by reinforcing the brand name in the title and promotional assets.
Only 2 of the top 10 target keywords rank in the top 10 (bujo #1, bullet journal #5). High‑traffic keywords like "mood tracker" (traffic 68) and "habit tracker" (traffic 78) are not ranked, hurting discoverability.
Charts score is 0%, meaning the app isn’t appearing in top‑charts for either global or category listings, which limits organic install volume.
The average rating is 3.6 with 987 reviews, below the 4.0+ benchmark for high‑conversion apps. Negative sentiment likely impacts both click‑through and retention.
Keywords such as "digital journal" (rank 64, difficulty 45) and "daily journal" (rank 92, difficulty 67) have high traffic but manageable difficulty. Adding them to the title/short description and boosting their relevance can push them into the top 20.
Competitors like "Custom Bullet Journal" and "My Daily Diary" rank ahead with similar keyword sets. Differentiating with unique prompts, AI‑powered habit suggestions, or a gratitude feature can capture their search traffic.
- 1Revise app title to include a high‑traffic, medium‑difficulty keyword (e.g., "Digital Journal & Bujo").
- 2Update short and long descriptions with natural‑language mentions of "mood tracker", "habit tracker", and "daily journal" while maintaining readability.
- 3Add 3–4 new localized screenshots and a short video highlighting mood & habit tracking features to improve conversion rates.
- 4Launch an in‑app prompt and email campaign to encourage satisfied users to leave 5‑star reviews, aiming to raise the rating to ≥4.0.
- 5Run A/B tests on icon and feature graphic focusing on bright, minimalist designs to increase click‑through and boost chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1570 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Bujo - Bullet Journal & Diary?
Bujo - Bullet Journal & Diary has a visibility score of 43 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 15, 2026.
On how many keywords does Bujo - Bullet Journal & Diary rank?
Bujo - Bullet Journal & Diary is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Bujo - Bullet Journal & Diary?
Based on shared keyword rankings, the most frequent competitors of Bujo - Bullet Journal & Diary are May: Beautiful Bullet Journal, Custom Bullet Journal, Prompts, Daily Planner, To Do List. These apps appear next to Bujo - Bullet Journal & Diary on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Bujo - Bullet Journal & Diary in on the Google Play?
Bujo - Bullet Journal & Diary is listed in the Productivity category on the Google Play.
How can Bujo - Bullet Journal & Diary improve its App Store Optimization?
Based on this audit, Bujo - Bullet Journal & Diary should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Bujo - Bullet Journal & Diary.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.