Safediary: Daily Journal Diary

The app enjoys a 90% quality score and a 4.6‑star rating from over 2,100 reviews, indicating strong user satisfaction and low churn risk. Leverage this credibility in the store listing and marketing assets.

Only 8 of the top 10 target keywords rank, and most are deep in the results (e.g., "journal with lock" rank 94, "daily journal" rank 94, "locked diary" rank 98). High‑traffic keywords like "private journal" (traffic 78) are not ranked at all. This drags the overall visibility score down to 25%.

Charts Score is 0% with no global or category placement, meaning the app isn’t gaining organic momentum from Google Play’s ranking algorithms. This also hurts discoverability for non‑search traffic.

Keywords with moderate traffic and relatively low difficulty, such as "fingerprint journal" (traffic 74, difficulty 40) and "cloud journal" (traffic 50, difficulty 42), are within reach. Optimizing title, short description, and in‑app copy for these can push them into the top 30.

Competitors like "Diary & notes with a password" and "Diary with fingerprint lock" rank ahead on shared keywords. Conduct a competitive keyword gap analysis and incorporate missing high‑traffic terms (e.g., "secret diary", "private journal") into the metadata.

With a solid quality score, testing variations of the title (e.g., adding "Lock" or "Secure"), short description, and icon can improve click‑through rates and boost rankings, helping move the app into the Lifestyle category charts.