This audit was generated on March 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| or this | #1 | — |  |     | ||
| outfit checkerOpportunity | Not ranked | — | — |      | ||
| style advisorOpportunity | Not ranked | — | — |      | ||
| fashion assistantOpportunity | Not ranked | — | — |     | ||
| outfit scoreOpportunity | Not ranked | — | — |   | ||
| wardrobe helperOpportunity | Not ranked | — | — |   | ||
| fashion feedbackOpportunity | Not ranked | — | — |     | ||
| style guideOpportunity | Not ranked | — | — |   | ||
| clothing adviceOpportunity | Not ranked | — | — |   | ||
| look evaluatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
This or That: Funny Filter
Entertainment
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
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Hinge Dating App: Match & Date
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Amazon Alexa
Duet Dating App: Chat & Meet
Toyota
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Or This? has a very low overall visibility (13/100) with only one keyword ranked (its exact name) and no user ratings or chart presence. Immediate focus should be on expanding keyword coverage, gaining reviews, and improving creative assets to boost discoverability and conversion.
The app ranks #1 for the exact keyword "or this" with traffic 38, giving it strong brand visibility. Leverage this by ensuring the brand name is prominent in the title and subtitle to retain this advantage.
Current rating is 0.0 with no reviews, which dramatically hurts conversion and trust. Implement in‑app prompts after a score is delivered to encourage 5‑star reviews and aim for at least 50 reviews within the next month.
Only 1 of 10 analyzed keywords is ranked. High‑traffic, moderate‑difficulty terms such as "outfit checker" (traffic 37, diff 41) and "style guide" (traffic 44, diff 24) are completely absent from the keyword field, limiting discoverability.
Keywords like "style advisor" (traffic 37, diff 33) and "fashion assistant" (traffic 41, diff 41) have decent search volume and manageable difficulty. Add these to the 100‑character keyword list and consider appending the most valuable ones to the subtitle for extra relevance.
Quality score is 50% and the app lacks chart rankings, indicating weak visual conversion. Create high‑resolution screenshots that showcase the score UI, quick fixes, and personalized insights, plus a 15‑second preview video highlighting a real‑life use case (e.g., first date outfit).
- 1Add in‑app review prompts after the user receives an outfit score; target 50+ 5‑star reviews in 30 days.
- 2Revise the keyword list to include "outfit checker", "style guide", "style advisor", "fashion assistant", and "wardrobe helper" based on traffic/difficulty data.
- 3Update the app title/subtitle to incorporate one or two high‑traffic keywords while retaining the brand name (e.g., "Or This? – Outfit Checker & Style Advisor").
- 4Design new screenshots and a short preview video that clearly demonstrate the scoring system, quick fixes, and personalized insights.
- 5Rewrite the description to naturally embed top keywords, expand to the full 4000‑character limit, and add clear calls‑to‑action for users to try the score and leave feedback.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Or This??
Or This? has a visibility score of 13 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 5, 2026.
On how many keywords does Or This? rank?
Or This? is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Or This??
Based on shared keyword rankings, the most frequent competitors of Or This? are This or That: Funny Filter. These apps appear next to Or This? on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Or This? in on the Apple App Store?
Or This? is listed in the Lifestyle category on the Apple App Store.
How can Or This? improve its App Store Optimization?
Based on this audit, Or This? should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Or This?.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.