This audit was generated on March 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| friendly competition | #29 |  |  |      | ||
| wager | #30 |  |  |      | ||
| competitive social | #32 |  |  |      | ||
| bwfriends | Not ranked | — | — |      | ||
| bragging rights | Not ranked | — | — |      | ||
| social bettingOpportunity | Not ranked | — | — |      | ||
| competition appOpportunity | Not ranked | — | — |      | ||
| social challengeOpportunity | Not ranked | — | — |     | ||
| gambling friendsOpportunity | Not ranked | — | — |      | ||
| challenge friendsOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
iMatch Appp
Social Networking
Sportsbook RI
Sports
Float: Activities With Friends
Lifestyle
Madness Match: PvP Match 3
Games
Wagers: With Friends
Social Networking
Slyde Social
Social Networking
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Entertainment chart position
Freecash - Get Paid Real Money
TikTok - Videos, Shop & LIVE
Ticketmaster－Buy, Sell Tickets
Netflix
HBO Max: Stream Movies & TV
The Roku App (Official)
Tubi: Movies & Live TV
DramaBox - Stream Drama Shorts
Disney+
VIZIO | WatchFree+
Amazon Prime Video
Paramount+
Peacock TV: Stream TV & Movies
AXS Tickets
ReelShort - Stream Drama & TV
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
BWFriends has excellent on‑page quality but suffers from very low visibility, ranking for only 3 of its 10 target keywords and not appearing in any charts or category rankings. Immediate focus should be on keyword optimization and social proof to boost discoverability.
The app’s Quality Score is 100%, indicating that metadata, screenshots, and app bundle are well‑optimized. Leverage this solid foundation while addressing visibility gaps.
Only 3 of the 10 analyzed keywords rank (friendly competition #29, wager #30, competitive social #32). The remaining high‑traffic keywords (e.g., "social betting" traffic 67, difficulty 38) are not ranking at all, dragging the Keywords Score down to 20%.
The app shows a 5.0 rating but has 0 reviews, offering no social proof for new users and potentially lowering conversion. Early review acquisition is critical for credibility and algorithmic ranking.
The current title "BWFriends" does not contain any high‑traffic keywords. Adding terms like "Social Betting" or "Challenge Friends" could capture traffic (e.g., "social betting" traffic 67) without exceeding the 30‑character limit.
Competitors rank for keywords such as "social challenge" (traffic 38) and "competition app" (traffic 62) that BWFriends currently does not rank for. Adding these low‑to‑medium difficulty terms to the keyword field can capture unmet demand.
- 1Revise the app title to include a high‑traffic keyword (e.g., "BWFriends: Social Betting").
- 2Update the subtitle/keyword field with a mix of top‑traffic, low‑difficulty keywords: "social betting, challenge friends, bragging rights, competition app".
- 3Implement an in‑app prompt to encourage users to leave a 5‑star review after their first wager, aiming for at least 30 reviews in the next 30 days.
- 4Create new App Store screenshots and a short video that explicitly showcase "bragging rights" and friend challenges to reinforce the keyword themes.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 216 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of BWFriends?
BWFriends has a visibility score of 20 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 4, 2026.
On how many keywords does BWFriends rank?
BWFriends is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of BWFriends?
Based on shared keyword rankings, the most frequent competitors of BWFriends are iMatch Appp, Madness Match: PvP Match 3, Sportsbook RI. These apps appear next to BWFriends on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is BWFriends in on the Apple App Store?
BWFriends is listed in the Entertainment category on the Apple App Store.
How can BWFriends improve its App Store Optimization?
Based on this audit, BWFriends should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to BWFriends.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.