Sober:Alcohol Drinking Tracker

All 10 target keywords rank outside the top 10 (e.g., "sober" at 40, "alcohol tracker" at 16) despite decent traffic scores (60‑70). This limits discoverability and drives the low visibility score.

Keywords like "sobriety app" (difficulty 33, traffic 60) and "stop drinking" (difficulty 33, traffic 64) are easier to rank for. Prioritizing these can quickly move the app into top‑10 positions.

Only 146 reviews with an average rating of 3.9 ★, below the 4 ★ benchmark for health apps, hurts the Quality Score and conversion rate. Competitors have higher ratings and more reviews.

A Quality Score of 65 % indicates the app is relatively stable and meets basic performance criteria, providing a solid foundation for further ASO improvements.

The current title "Sober:Alcohol Drinking Tracker" omits high‑traffic terms like "sobriety tracker" or "quit drinking". Adding 1‑2 primary keywords can boost relevance without exceeding the 30‑character limit.

The app is not ranked in any global or category charts, reflecting low install velocity. Improved ASO combined with limited‑time campaigns can generate the momentum needed for chart placement.