Belle: Tracker & Self-Care

The app’s brand keyword "belle" holds rank 1 with a traffic score of 76, indicating strong brand recognition. Maintain this position by preserving the current app name and ensuring the brand stays prominent in metadata.

A 4.6‑star rating from 537 reviews and a 100 % quality score demonstrate excellent user satisfaction, which positively influences keyword ranking and conversion rates.

Charts score is 0 % – the app is not appearing in top‑10 charts for any region or category, limiting organic discovery. This is likely due to low install velocity and sub‑optimal visual assets.

"period tracker" (rank 36, difficulty 92) and "mood tracker" (not ranked, difficulty 73) have the highest traffic potential but are far from the top. Improving relevance for these terms can capture a large share of searches.

Add high‑volume, moderate‑difficulty keywords such as "cycle tracker" (rank 40, diff 63) and "menstrual health" (rank 27, diff 36) to the title, short description, and long description. Use LSI phrases (e.g., "monthly mood log", "period symptoms") to improve relevance without keyword stuffing.

Competitor PMDD Tracker leads in charts, likely due to more compelling icons and screenshots. Redesign the icon for better contrast, add feature‑focused screenshots with overlay text highlighting "PMDD symptom tracker" and "daily mood log", and test with Google Play Experiments to increase install conversion.