This audit was generated on March 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| contact birthdays | #4 |  |  |    | ||
| birthday alerts | #19 |  |  |   | ||
| birthday calendar | #37 |  |  |   | ||
| birthday reminder | #38 |  |  | | ||
| birthday notificationsOpportunity | #61 |  |  |   | ||
| never forget birthdayOpportunity | #72 |  |  |  | ||
| birthday widgetOpportunity | #80 |  |  |    | ||
| cake | Not ranked | — | — |      | ||
| birthday trackerOpportunity | Not ranked | — | — |  | ||
| birthday countdownOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Birthday Reminder Widget
Utilities
Birthday Countdown Reminder !
Utilities
MemoWidget (todo&photo widget)
Productivity
Birthday Countdown
Lifestyle
Birthday Calendar and Reminder
Utilities
Birthday Reminder+ & Countdown
Utilities
Birthday Reminder : Countdown
Productivity
Countdown with Emoji
Productivity
Birthday Reminder Tool
Utilities
Birthday Calendar +
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Zillow Real Estate & Rentals
SmartThings
Lemon8 - Lifestyle Community
Ring - Always Home
Tinder Dating App: Date & Chat
Hinge Dating App: Match & Date
Booksy for Customers
Partiful: Party Invite Maker
myQ Garage & Access Control
Google Home
Amazon Alexa
Duet Dating App: Chat & Meet
Toyota
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a solid quality score and a strong ranking for the niche keyword "contact birthdays" (rank 4), but overall visibility is low (36/100) due to missing rankings for high‑traffic keywords and zero user reviews.
The keyword "contact birthdays" ranks 4th with 31 traffic points and low difficulty (28), showing the app can rank well when the keyword is well‑matched. Leverage this by adding related long‑tail terms in the keyword field.
Key terms like "cake" (traffic 69, difficulty 85), "birthday tracker" (61 traffic), and "birthday countdown" (53 traffic) are not ranked at all, causing a 42% keyword score. Incorporate these high‑traffic terms into the app title, subtitle, and keyword list.
Despite a 4.9 rating, the app has 0 reviews, which hurts conversion and trust. Prompt satisfied users to leave a review after they interact with a reminder or widget.
The app has no chart rankings (global or category). Gaining even a modest chart position can boost discoverability. Focus on the high‑traffic, low‑difficulty keywords (e.g., "birthday alerts" rank 19, difficulty 39) to drive installs and climb the charts.
Competitors like "Birthday Reminder Widget" rank ahead and share keywords. Differentiate by adding unique high‑traffic terms such as "birthday widget" (traffic 43, difficulty 42) and "live activities birthday" to capture untapped search volume.
- 1Add top‑traffic keywords (cake, birthday tracker, birthday countdown, birthday widget, live activities birthday) to the keyword field and embed them naturally in the subtitle.
- 2Rename the title to include a high‑impact keyword, e.g., "Cake: Birthday Tracker & Reminder" while keeping brand identity.
- 3Implement an in‑app review prompt after a user sets a reminder, targeting a 2‑3% conversion to reviews.
- 4Rewrite the first 2 sentences of the description to feature the highest‑traffic keywords and highlight widget/live activity features.
- 5Update screenshots and add a short preview video that showcases the lock screen widget and live activity to improve conversion and support A/B testing.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1530 characters, providing good keyword density and information for users.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): contact birthdays.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Cake: Birthday Reminders?
Cake: Birthday Reminders has a visibility score of 36 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 27, 2026.
On how many keywords does Cake: Birthday Reminders rank?
Cake: Birthday Reminders is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Cake: Birthday Reminders?
Based on shared keyword rankings, the most frequent competitors of Cake: Birthday Reminders are Birthday Reminder Widget, Birthday Reminder+ & Countdown, Birthday Countdown Reminder !. These apps appear next to Cake: Birthday Reminders on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Cake: Birthday Reminders in on the Apple App Store?
Cake: Birthday Reminders is listed in the Lifestyle category on the Apple App Store.
How can Cake: Birthday Reminders improve its App Store Optimization?
Based on this audit, Cake: Birthday Reminders should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cake: Birthday Reminders.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.