This audit was generated on March 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zephyr | #16 |  |  |      | ||
| astrology | Not ranked | — | — |      | ||
| natal chartOpportunity | Not ranked | — | — |    | ||
| zodiac signOpportunity | Not ranked | — | — |    | ||
| celestial guideOpportunity | Not ranked | — | — |      | ||
| compatibility | Not ranked | — | — |      | ||
| synastryOpportunity | Not ranked | — | — |   | ||
| birth chartOpportunity | Not ranked | — | — | | ||
| horoscope | Not ranked | — | — |     | ||
| planetary hoursOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Zephyr Independent SD
Education
Zephyr Watch Face
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
KashKick: Get paid to have fun
Lemon8 - Lifestyle Community
Ring - Always Home
Amazon Alexa
Cash Giraffe: Games & Rewards
Nextdoor: Neighborhood Network
Google Home
eero wifi system
Rewarded Play: Earn Gift Cards
LG ThinQ
myPurina – Pet Rewards App
VYBS: Play & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Zephyr:Astrology & Natal Chart has a critically low visibility score (8/100) driven by poor keyword rankings and a mid‑level quality score, with no user reviews. Immediate focus should be on keyword integration, metadata overhaul, and asset enhancement to boost discoverability.
Only 1 of 10 target keywords is ranked (zephyr at #16) while core terms such as astrology, natal chart, horoscope, and compatibility are not in the top 50, resulting in a 7% keyword score. Optimize metadata to include these high‑traffic keywords.
The app’s quality score is 50%, indicating missing or low‑impact assets like localized screenshots, a feature graphic, or a preview video, which reduces conversion rates and ranking potential.
The brand keyword "zephyr" already ranks at #16 with a traffic potential of 47, showing existing brand awareness that can be leveraged in the title and description.
Keywords like astrology (traffic 77, difficulty 83), horoscope (traffic 72, difficulty 74) and birth chart (traffic 64, difficulty 49) have strong search volume. Incorporating them in the title, short description, and feature list can dramatically increase visibility.
The app currently has 0 reviews, hurting ranking and trust. Implement in‑app prompts after a successful ritual or chart generation to request a 5‑star rating and run a short incentivized campaign.
- 1Rename the app to include a primary keyword, e.g., "Zephyr Astrology & Natal Chart".
- 2Rewrite the short and long description to naturally embed top keywords (astrology, horoscope, birth chart, compatibility, synastry).
- 3Add a high‑resolution feature graphic, 3‑5 localized screenshots, and a short preview video highlighting daily rituals and chart analysis.
- 4Create an in‑app review prompt triggered after the user views their natal chart, and run a 2‑week campaign encouraging 5‑star ratings.
- 5Conduct a competitor keyword gap analysis against Zephyr Independent SD and integrate missing high‑traffic terms into the metadata.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Zephyr:Astrology & Natal Chart?
Zephyr:Astrology & Natal Chart has a visibility score of 8 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 7, 2026.
On how many keywords does Zephyr:Astrology & Natal Chart rank?
Zephyr:Astrology & Natal Chart is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Zephyr:Astrology & Natal Chart?
Based on shared keyword rankings, the most frequent competitors of Zephyr:Astrology & Natal Chart are Zephyr Independent SD, Zephyr Watch Face. These apps appear next to Zephyr:Astrology & Natal Chart on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Zephyr:Astrology & Natal Chart in on the Google Play?
Zephyr:Astrology & Natal Chart is listed in the Lifestyle category on the Google Play.
How can Zephyr:Astrology & Natal Chart improve its App Store Optimization?
Based on this audit, Zephyr:Astrology & Natal Chart should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Zephyr:Astrology & Natal Chart.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.