This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| whitepages | #2 |  |  |    | ||
| reverse phone search | #2 |  |  |   | ||
| reverse phone lookup | #4 |  | | | ||
| phone owner search | #4 | | | | ||
| phone number lookup | #6 |  | |  | ||
| caller name lookup | #11 |  |  |  | ||
| unknown caller | #24 |  |  |     | ||
| caller id | #54 |  |  |   | ||
| background check | #100 |  | — |     | ||
| spam call blocker | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Whitepages Search, Find People
Communication
Reverse Phone Lookup — rLookup
Communication
Phone Reveal
Tools
Phound: 2nd Phone & Personas
Communication
Phone Number Lookup
Tools
Reverse Phone Lookup Caller ID
Tools
Google’s Find Hub
Tools
Should I Answer?
Communication
iCaughtYou: Unmask Calls
Communication
NumberBox:Reverse Phone Lookup
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
PDF Reader: Viewer, PDF Editor
Find My Phone by Clap Launcher
PDF Reader: View All PDFs
PDF Reader - Editor & Viewer
PDF Reader & View PDF Files
QR Scanner & Barcode Reader
Network WiFi Scan
Cleaner Toolbox
QR & Barcode Scanner
Nex Cleaner for Android
Clean Sweep Junk Files
Move to iOS
Google Authenticator
Cleanup: Phone Storage Cleaner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has strong keyword coverage (9/10 ranked keywords) but suffers from zero chart visibility and a modest rating, limiting its overall ASO performance. Immediate focus should be on boosting category rankings and improving user perception to lift the visibility score.
The app ranks in the top 10 for 9 out of 10 target keywords, including 'whitepages' (rank 2) and 'reverse phone lookup' (rank 4), capturing high‑traffic keywords worth 60‑83 searches. Leverage this foundation to maintain rankings while expanding into uncovered high‑traffic terms.
Charts score is 0% with no global or category ranking, meaning the app is not appearing in top‑listings that drive organic installs. This is a critical barrier to visibility despite strong keyword rankings.
Current rating is 3.6★ from only 275 reviews, dragging the quality score to 75% and likely affecting install conversion. Competitors in the space average 4.3★+ with thousands of reviews.
'Caller ID' ranks 54 (traffic 83) and 'spam call blocker' is not ranked at all despite 55 searches each month. Optimizing the title, short description, and long description for these terms can quickly improve rankings.
The app is not ranked within the Tools category, limiting discovery in category‑specific feeds. Aligning metadata and assets with Tools‑specific expectations can unlock category chart placement.
- 1Add the high‑traffic keyword "caller ID" to the app title (e.g., "Reverse Phone: Caller ID & Lookup") and incorporate "spam call blocker" in the short description.
- 2Rewrite the full description to naturally include missing high‑traffic keywords (spam call blocker, background check, caller ID) while maintaining the brand message.
- 3Launch an in‑app rating prompt after a successful lookup, coupled with a brief incentive (e.g., access to a free report) to boost the rating above 4.0 and increase review count.
- 4Refresh visual assets: add a concise demo video and screenshots that highlight spam‑blocking and background‑check features to improve conversion and category relevance.
- 5Run an ASO A/B test targeting the Tools category—experiment with a secondary sub‑category tag (e.g., "Phone & SMS") and monitor chart rankings for a 2‑4 week period.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2481 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): whitepages, reverse phone lookup, phone number lookup.
Good visibility score
Score of 72/100 indicates solid app store presence.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Reverse Phone: Caller ID?
Reverse Phone: Caller ID has a visibility score of 72 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does Reverse Phone: Caller ID rank?
Reverse Phone: Caller ID is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Reverse Phone: Caller ID?
Based on shared keyword rankings, the most frequent competitors of Reverse Phone: Caller ID are Whitepages Search, Find People, Reverse Phone Lookup Caller ID, Reverse Phone Lookup — rLookup. These apps appear next to Reverse Phone: Caller ID on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Reverse Phone: Caller ID in on the Google Play?
Reverse Phone: Caller ID is listed in the Tools category on the Google Play.
How can Reverse Phone: Caller ID improve its App Store Optimization?
Based on this audit, Reverse Phone: Caller ID should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Reverse Phone: Caller ID.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.