How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| whitepages | #2 |  |  |    | ||
| reverse phone search | #2 |  |  |   | ||
| reverse phone lookup | #4 |  | | | ||
| phone owner search | #4 | | | | ||
| phone number lookup | #6 |  | |  | ||
| caller name lookup | #11 |  |  |  | ||
| unknown caller | #24 |  |  |     | ||
| caller id | #54 |  |  |   | ||
| background check | #100 |  | — |     | ||
| spam call blocker | Not ranked | — | — |   |
Apps positioned directly before or after yours on keywords
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Tools
Communication
Communication
Tools
Occurrence count shows how many keywords each competitor appears on
Tools chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has strong keyword coverage (9/10 ranked keywords) but suffers from zero chart visibility and a modest rating, limiting its overall ASO performance. Immediate focus should be on boosting category rankings and improving user perception to lift the visibility score.
The app ranks in the top 10 for 9 out of 10 target keywords, including 'whitepages' (rank 2) and 'reverse phone lookup' (rank 4), capturing high‑traffic keywords worth 60‑83 searches. Leverage this foundation to maintain rankings while expanding into uncovered high‑traffic terms.
Charts score is 0% with no global or category ranking, meaning the app is not appearing in top‑listings that drive organic installs. This is a critical barrier to visibility despite strong keyword rankings.
Current rating is 3.6★ from only 275 reviews, dragging the quality score to 75% and likely affecting install conversion. Competitors in the space average 4.3★+ with thousands of reviews.
'Caller ID' ranks 54 (traffic 83) and 'spam call blocker' is not ranked at all despite 55 searches each month. Optimizing the title, short description, and long description for these terms can quickly improve rankings.
The app is not ranked within the Tools category, limiting discovery in category‑specific feeds. Aligning metadata and assets with Tools‑specific expectations can unlock category chart placement.
Actionable recommendations to improve your visibility
Your description is 2481 characters, providing good keyword density and information for users.
21 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 5 keyword(s): whitepages, reverse phone lookup, phone number lookup.
Score of 72/100 indicates solid app store presence.
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Reverse Phone: Caller ID has a visibility score of 72 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
Reverse Phone: Caller ID is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Reverse Phone: Caller ID are Whitepages Search, Find People, Reverse Phone Lookup Caller ID, Reverse Phone Lookup — rLookup. These apps appear next to Reverse Phone: Caller ID on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Reverse Phone: Caller ID is listed in the Tools category on the Google Play.
Based on this audit, Reverse Phone: Caller ID should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Reverse Phone: Caller ID.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US