This audit was generated on March 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zerch | #1 | — |  |     | ||
| search widget | #4 |  |  |   | ||
| search engine widget | #5 | |  |  | ||
| search bar widget | #6 | |  |  | ||
| home screen search | #17 |  |  |   | ||
| customizable search | #21 | |  |   | ||
| custom search bar | #48 |  |  |   | ||
| app launcherOpportunity | Not ranked | — | — |      | ||
| privacy searchOpportunity | Not ranked | — | — |      | ||
| local searchOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Quick Search - Widget
Productivity
Smart Search & Web Browser
Communication
Google Home
Lifestyle
SearchBar Ex - Search Widget
Tools
Action Launcher: Pixel Edition
Personalization
ZArchiver
Tools
Custom Search Bar Widget CSBW
Personalization
Arc Search – Find it, Faster
Tools
Microsoft Bing Search
Tools
iScreen - Widgets & Themes
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
Claude by Anthropic
ChatGPT
Microsoft Copilot
Microsoft Word: Edit Documents
Grok • Smartest AI Advisor
Microsoft Excel: Spreadsheets
Google Gemini
Adobe Acrobat Reader: Edit PDF
PDF Reader - All PDF Scanner
PDF Reader - PDF Viewer
Google Docs
Xfinity
DuckDuckGo, Duck.ai, & VPN
HP
Beatron - AI Music Maker
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Zerch scores a solid 78/100 overall with a perfect keyword score, but its visibility suffers from zero chart rankings, a low quality score, and lack of user reviews. The top priority is to boost quality signals and chart placement while capitalizing on high‑traffic keywords that are currently unranked.
The app’s own name "zerch" ranks #1 with 49 traffic and low difficulty (33), securing immediate discoverability for brand‑searchers. Maintain this position by preserving the exact brand name in the title and ensuring consistency across all listings.
Charts Score is 0%, meaning the app appears nowhere in global or category top charts, which heavily impacts organic visibility. Drive a surge of installs through targeted acquisition campaigns and encourage existing users to open the app daily to improve retention metrics.
Quality Score sits at 50%, indicating gaps in visual assets, app description depth, and possibly missing A/B testing. Refresh screenshots, add a feature‑graphic and short promo video, and ensure each screenshot highlights a unique keyword benefit.
Keywords like "app launcher", "privacy search", "local search" have traffic >60 but are not ranked. Incorporate these terms naturally into the short description, long description, and UI text (e.g., button labels) to capture that demand.
The app currently has 0 reviews, which hurts trust and ranking. Implement an in‑app prompt after the widget is added, offering a 5‑second rating flow, and consider a small incentive (e.g., extra theme) for reviewers.
- 1Launch a 2‑week install campaign (Google UAC or Apple Search Ads) targeting "search widget" and "home screen search" keywords to jump into the charts.
- 2Update visual assets: 5 high‑resolution screenshots, a 30‑second promo video, and a new feature graphic that showcase the customization options and privacy focus.
- 3Add the unranked high‑traffic keywords (app launcher, privacy search, local search) to the short description and sprinkle them throughout the long description with natural language.
- 4Integrate an in‑app rating prompt triggered after the widget is placed, aiming for at least 30 daily reviews within the first month.
- 5Localize the title, short description, and key screenshots for top markets (Japan, Germany, Spain) to capture regional search traffic.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): search engine widget, search bar widget.
Good visibility score
Score of 78/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Zerch: Search Widget?
Zerch: Search Widget has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 6, 2026.
On how many keywords does Zerch: Search Widget rank?
Zerch: Search Widget is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Zerch: Search Widget?
Based on shared keyword rankings, the most frequent competitors of Zerch: Search Widget are Quick Search - Widget, Smart Search & Web Browser, ZArchiver. These apps appear next to Zerch: Search Widget on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Zerch: Search Widget in on the Google Play?
Zerch: Search Widget is listed in the Productivity category on the Google Play.
How can Zerch: Search Widget improve its App Store Optimization?
Based on this audit, Zerch: Search Widget should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Zerch: Search Widget.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.