This audit was generated on March 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple cocktails | #1 | — |  |     | ||
| cocktail library | #16 |  |  |   | ||
| drink guideOpportunity | #58 |  |  |   | ||
| bartender guideOpportunity | #71 |  |  |   | ||
| cocktail makerOpportunity | #97 |  |  | | ||
| cocktail recipesOpportunity | Not ranked | — | — |  | ||
| mixologyOpportunity | Not ranked | — | — |   | ||
| drink recipesOpportunity | Not ranked | — | — | | ||
| mix drinksOpportunity | Not ranked | — | — |  | ||
| bar guideOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
BarTender
Productivity
CocktailHut
Food & Drink
Vintage American Cocktails
Food & Drink
SipEasy: Drink Recipes
Food & Drink
Cocktail Flow - Drink Recipes
Food & Drink
Drinker's Edition
Food & Drink
Imbiblia
Food & Drink
Cocktail Recipes & Mixology
Food & Drink
Cocktails App: Drinks Database
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Chick-fil-A
Taco Bell Fast Food & Delivery
Uber Eats: Food & Groceries
Subway®
Starbucks
Chipotle
Too Good To Go: End Food Waste
Domino's Pizza USA
BURGER KING® App
Instacart: Groceries & Food
Dutch Bros
Yelp: Food, Services & Reviews
Little Caesars Pizza
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Simple Cocktails has a solid foundation with a #1 ranking for its exact name and a perfect quality score, but its overall visibility is low due to poor keyword coverage and no chart rankings. The primary priority is expanding and optimizing keyword strategy to capture high‑traffic terms and improve category placement.
The app ranks #1 for the exact keyword "simple cocktails" with traffic 58 and difficulty 30, securing immediate discoverability for brand‑searches. Maintain this position by preserving the keyword in the title and subtitle.
Only 5 of the 10 analyzed keywords are ranked; high‑traffic terms like "cocktail recipes" (traffic 60, difficulty 60) and "mixology" (traffic 60, difficulty 38) are not ranked, limiting potential downloads. Expanding the keyword set is essential.
The app is not ranked in the Food & Drink category, which prevents organic discovery via category browsing. Improving keyword relevance and increasing downloads will help gain a category spot.
Competitors like BarTender and CocktailHut rank ahead for shared keywords. Conduct a competitor keyword audit to identify 3‑5 high‑traffic terms they rank for (e.g., "bartender guide", "cocktail library") and incorporate them into subtitle or keyword list.
The app has a 4.7 rating but 0 reviews, which hinders trust signals for the algorithm. Implement an in‑app prompt after a successful recipe view to solicit 5‑star reviews, aiming for at least 30 reviews in the next month.
Long‑tail phrases such as "easy cocktail recipes" (traffic 45) and "no‑equipment drinks" (traffic 32) have moderate difficulty and can be added as keyword seeds to capture niche searches. Include them in the keyword field and subtitle.
- 1Revise subtitle to include high‑traffic, low‑difficulty keywords (e.g., "cocktail recipes, mixology, bartender guide").
- 2Add 5 new keywords focusing on unranked high‑traffic terms: cocktail recipes, mixology, drink recipes, bartender guide, easy cocktail recipes.
- 3Implement an in‑app review prompt after the user saves or completes a recipe to generate at least 30 new reviews.
- 4Update screenshots and App Store preview to highlight the curated library and “no‑fancy‑tools” angle, then A/B test for higher conversion.
- 5Conduct a competitor keyword gap analysis and integrate any uncovered high‑volume keywords into the metadata.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simple Cocktails?
Simple Cocktails has a visibility score of 32 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 6, 2026.
On how many keywords does Simple Cocktails rank?
Simple Cocktails is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simple Cocktails?
Based on shared keyword rankings, the most frequent competitors of Simple Cocktails are Cocktail Flow - Drink Recipes, BarTender, Drinker's Edition. These apps appear next to Simple Cocktails on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simple Cocktails in on the Apple App Store?
Simple Cocktails is listed in the Food & Drink category on the Apple App Store.
How can Simple Cocktails improve its App Store Optimization?
Based on this audit, Simple Cocktails should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Cocktails.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.