Pausa | Active breath work

The app ranks #1 for the exact brand term "pausa" with 68 search traffic and moderate difficulty (45), ensuring it captures users who already know the name. Leverage this by adding the brand to the title and short description for consistency.

9 out of 10 target keywords (e.g., "breathwork", "anxiety relief", "sleep better") are not ranked despite combined traffic > 600 and difficulty ranging from 32‑70. This drives the 19% keyword score and low visibility.

The store listing shows 0 reviews, contributing to a low quality score (50%). Reviews affect both conversion rate and ranking algorithm. Absence also signals low credibility to potential users.

Current title "Pausa | Active breath work" misses high‑traffic terms like "stress relief" or "guided breathing". Adding 1‑2 of these can capture additional searches without exceeding the 30‑character limit.

Quality score is only 50%, indicating room for improvement in screenshots, app icon, and promotional video. Adding 5‑screen captions that embed keywords (e.g., "Reduce Anxiety", "Sleep Better") can boost both conversion and relevance signals.