This audit was generated on March 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pausa | #1 | — |  |     | ||
| breathwork | Not ranked | — | — |      | ||
| anxiety relief | Not ranked | — | — |      | ||
| stress reductionOpportunity | Not ranked | — | — |     | ||
| guided breathingOpportunity | Not ranked | — | — |    | ||
| mindfulness | Not ranked | — | — |     | ||
| sleep betterOpportunity | Not ranked | — | — |     | ||
| panic attack reliefOpportunity | Not ranked | — | — |   | ||
| breathing exercisesOpportunity | Not ranked | — | — |  | ||
| relaxation techniquesOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Pausa VPN
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
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Amazon Alexa
Cash Giraffe: Games & Rewards
Nextdoor: Neighborhood Network
LG ThinQ
Rewarded Play: Earn Gift Cards
myPurina – Pet Rewards App
Google Home
eero wifi system
myQ Garage & Access Control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Pausa ranks #1 for its brand name but fails to appear for any high‑traffic breathwork or mental‑health keywords, resulting in a 17/100 visibility score. Immediate focus should be on expanding keyword coverage and improving conversion assets to drive organic discovery and user trust.
The app ranks #1 for the exact brand term "pausa" with 68 search traffic and moderate difficulty (45), ensuring it captures users who already know the name. Leverage this by adding the brand to the title and short description for consistency.
9 out of 10 target keywords (e.g., "breathwork", "anxiety relief", "sleep better") are not ranked despite combined traffic > 600 and difficulty ranging from 32‑70. This drives the 19% keyword score and low visibility.
The store listing shows 0 reviews, contributing to a low quality score (50%). Reviews affect both conversion rate and ranking algorithm. Absence also signals low credibility to potential users.
Current title "Pausa | Active breath work" misses high‑traffic terms like "stress relief" or "guided breathing". Adding 1‑2 of these can capture additional searches without exceeding the 30‑character limit.
Quality score is only 50%, indicating room for improvement in screenshots, app icon, and promotional video. Adding 5‑screen captions that embed keywords (e.g., "Reduce Anxiety", "Sleep Better") can boost both conversion and relevance signals.
- 1Rewrite the app title to include a high‑traffic keyword (e.g., "Pausa: Guided Breathwork & Stress Relief").
- 2Update the short description with 2‑3 primary keywords such as "breathwork, anxiety relief, sleep better" while staying within 80 characters.
- 3Create a new long description that naturally integrates all 10 target keywords, using bullet points and bold headings for readability.
- 4Design 5 high‑resolution screenshots with overlay text that highlight keyword benefits (e.g., "Instant Anxiety Relief"). Add a 15‑second promo video.
- 5Launch an in‑app prompt or email campaign encouraging users to leave 5‑star reviews after completing a session.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3293 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pausa | Active breath work?
Pausa | Active breath work has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 6, 2026.
On how many keywords does Pausa | Active breath work rank?
Pausa | Active breath work is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pausa | Active breath work?
Based on shared keyword rankings, the most frequent competitors of Pausa | Active breath work are Pausa VPN. These apps appear next to Pausa | Active breath work on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pausa | Active breath work in on the Google Play?
Pausa | Active breath work is listed in the Lifestyle category on the Google Play.
How can Pausa | Active breath work improve its App Store Optimization?
Based on this audit, Pausa | Active breath work should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pausa | Active breath work.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.