BE LIGHT: Calm & Focus Boost

Only 3 of 10 target keywords rank, and none of the high‑traffic terms (meditation, stress relief, sleep better, mindfulness) appear in the top 50. Prioritize adding these exact phrases to the title, short description, and long description to capture their combined traffic of ~272 searches.

The app is not ranked in the Health & Fitness category, resulting in a 0% chart score. Increase organic installs and user engagement (e.g., through a launch campaign) to push the app into the top 200, unlocking category charts and improving visibility.

A 3.8 rating based on only 52 reviews hurts conversion. Implement in‑app prompts after successful meditation sessions to encourage 5‑star reviews and address negative feedback quickly to lift the average rating above 4.2.

‘be light’ (rank 1) and ‘light therapy’ (rank 2) already drive traffic. Expand long‑tail variations such as “be light focus boost” and “be light sleep meditation” to capture related searches while maintaining relevance.

A 75% quality score indicates solid app performance, good crash‑free rate, and acceptable load times. Maintain this foundation while optimizing creative assets to further improve conversion rates.