This audit was generated on April 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| be light | #1 | — |  |     | ||
| light therapy | #2 |  |  |   | ||
| focus boost | #17 |  |  |      | ||
| meditation | Not ranked | — | — |      | ||
| stress reliefOpportunity | Not ranked | — | — |     | ||
| sleep betterOpportunity | Not ranked | — | — |     | ||
| mindfulness | Not ranked | — | — |    | ||
| brainwave trainingOpportunity | Not ranked | — | — |      | ||
| mental clarityOpportunity | Not ranked | — | — |      | ||
| anxiety reductionOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
BUSY – Advanced Focus Timer
Tools
Lumenate: Explore & Relax
Health & Fitness
Light a Way: Tap Tap Fairytale
Game Adventure
Peak – Brain Games & Training
Education
Redd Light Therapy
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
Blood Pressure Log
healow
Step Tracker Launcher
Health Sense: Track & Record
Finch: Self-Care Pet
Blood Pressure Tracker
Step Counter - Pedometer
AllTrails: Hike, Bike & Run
Blood Pressure Care
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
Chair Workout: Women's Edition
Blood Pressure
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app’s ASO health is moderate with a visibility score of 54/100, strong rankings for its brand name but poor performance on high‑traffic generic keywords and no category ranking. Immediate focus should be on expanding keyword coverage and boosting ratings to improve discoverability.
Only 3 of 10 target keywords rank, and none of the high‑traffic terms (meditation, stress relief, sleep better, mindfulness) appear in the top 50. Prioritize adding these exact phrases to the title, short description, and long description to capture their combined traffic of ~272 searches.
The app is not ranked in the Health & Fitness category, resulting in a 0% chart score. Increase organic installs and user engagement (e.g., through a launch campaign) to push the app into the top 200, unlocking category charts and improving visibility.
A 3.8 rating based on only 52 reviews hurts conversion. Implement in‑app prompts after successful meditation sessions to encourage 5‑star reviews and address negative feedback quickly to lift the average rating above 4.2.
‘be light’ (rank 1) and ‘light therapy’ (rank 2) already drive traffic. Expand long‑tail variations such as “be light focus boost” and “be light sleep meditation” to capture related searches while maintaining relevance.
A 75% quality score indicates solid app performance, good crash‑free rate, and acceptable load times. Maintain this foundation while optimizing creative assets to further improve conversion rates.
- 1Rewrite title and short description to include top‑traffic keywords: meditation, stress relief, sleep better, mindfulness, focus boost.
- 2Add the missing high‑traffic keywords naturally throughout the first 250 characters of the long description.
- 3Launch a targeted user acquisition campaign to boost installs and push the app into the Health & Fitness top 200 category ranking.
- 4Implement an in‑app review prompt after 3 consecutive meditation sessions and reply to existing reviews to improve the rating.
- 5Create A/B tests for screenshots and feature graphic that highlight the “light & sound” unique selling point and the newly added keyword phrases.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2207 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): light therapy.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of BE LIGHT: Calm & Focus Boost?
BE LIGHT: Calm & Focus Boost has a visibility score of 54 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 25, 2026.
On how many keywords does BE LIGHT: Calm & Focus Boost rank?
BE LIGHT: Calm & Focus Boost is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of BE LIGHT: Calm & Focus Boost?
Based on shared keyword rankings, the most frequent competitors of BE LIGHT: Calm & Focus Boost are Light a Way: Tap Tap Fairytale, BUSY – Advanced Focus Timer, Peak – Brain Games & Training. These apps appear next to BE LIGHT: Calm & Focus Boost on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is BE LIGHT: Calm & Focus Boost in on the Google Play?
BE LIGHT: Calm & Focus Boost is listed in the Health & Fitness category on the Google Play.
How can BE LIGHT: Calm & Focus Boost improve its App Store Optimization?
Based on this audit, BE LIGHT: Calm & Focus Boost should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to BE LIGHT: Calm & Focus Boost.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.