Lyra - Music, Radio, eSound

The keyword "lyra" ranks #1 with a traffic score of 51, giving the app strong brand visibility. Leverage this position by adding related brand modifiers (e.g., "lyra music", "lyra radio") in the subtitle to capture additional search volume.

Only 1 of 10 target keywords is ranked; core terms like "music streaming" (rank 55) and "radio stations" are not in the top 100. This limits discoverability despite moderate traffic scores (77 and 63). Expand the 100‑character keyword field to include these high‑traffic terms.

Keywords such as "playlist creator" (traffic 53, difficulty 35) and "minimal music" (traffic 49, difficulty 42) have low competition. Incorporate them into the keyword list and naturally into the description to improve rankings quickly.

The app is absent from global and category charts, which heavily influences organic discovery. Boost initial installs via a targeted Apple Search Ads campaign focused on the newly added high‑traffic keywords to seed chart placement.

The current subtitle lacks primary keywords. Rewrite it to include "music streaming, live radio, podcasts" and weave the same terms into the first 500 characters of the description to improve relevance scores.

With a 4.7 rating but 0 reviews, the app misses a trust signal that can boost conversion. Prompt users after listening sessions to leave a rating, aiming for at least 30 reviews in the next 30 days.