This audit was generated on April 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| exiftool | #1 | — |  |     | ||
| batch exif edit | #3 |  |  |   | ||
| exif viewer android | #7 |  |  |    | ||
| remove exif data | #8 | |  |    | ||
| metadata stripper | #11 |  |  |   | ||
| exif editor | #14 | |  |  | ||
| photo metadata viewer | #15 |  |  | | ||
| metadata remover | #18 | |  |   | ||
| edit photo locationOpportunity | #86 |  |  |      | ||
| gps photo editorOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Exif Editor
Photography
EXIF Cleaner – Photo Metadata
Tools
EXIF Pro: ExifTool for Android
Tools
Exif Viewer: Photo Metadata
Tools
Exif Data Viewer
Tools
Photo Exif Editor Pro - Metada
Photography
Photo Exif Metadata Editor
Tools
Photo Metadata Remover – EXIF
Tools
Photo Metadata Viewer App
Tools
Metadata Remover
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Photography chart position
Amazon Photos: Photo & Video
Picsart AI Photo Editor, Video
PixVerse: AI Video Generator
AI Video - AI Video Generator
Video Editor & Maker - InShot
Gallery - Photo Gallery
Photoroom: AI Photo Editor
Hair Styler App, AI Hairstyle
Hypic - Photo Editor & AI Art
Hype AI - AI Photo & Video
Google Photos
Lightroom Photo & Video Editor
FreePrints
ToonApp AI+ Viral Photo Maker
X PhotoKit
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app boasts a strong keyword profile (93% score, rank 1 for "exiftool"), but suffers from poor chart visibility and a moderate quality score (65%). Immediate focus should be on boosting organic discoverability for untapped high‑traffic keywords and improving user perception to raise ratings and chart rankings.
The app ranks #1 for "exiftool" with the highest traffic potential (81) and a moderate difficulty (39), contributing to the 93% keyword score. Leverage this position by reinforcing the brand name in the title and short description.
Charts Score is 0%, indicating the app is not appearing in any top‑charts for its category or globally, which limits exposure to casual browsers. This is a critical gap despite strong keyword rankings.
Quality Score sits at 65% with a 3.9‑star rating from 2,596 reviews. Negative sentiment likely hurts install‑to‑rank conversion and chart eligibility. Improving the rating should be a priority.
Keywords such as "gps photo editor" (traffic 59), "edit photo location" (traffic 41) and "metadata remover" (traffic 72) are either unranked or low‑ranked. Optimizing the app’s title, short description, and long description for these terms can capture additional search volume.
The main competitor "Exif Editor" outranks us while sharing two core keywords. Adding unique long‑tail variants (e.g., "batch exif edit", "remove exif data") and highlighting batch capabilities can differentiate the app.
Current assets do not emphasize the app’s batch editing and GPS‑removal features, which are high‑traffic search intents. New screenshots and a feature graphic showcasing these functions can improve click‑through rates and user acquisition.
- 1Revise the app title and short description to include top‑ranking keywords: "ExifTool", "batch exif edit", and "metadata remover".
- 2Incorporate missing high‑traffic keywords (e.g., "gps photo editor", "edit photo location") naturally into the long description and feature list.
- 3Launch an in‑app review prompt after a successful edit to boost 5‑star ratings and increase the Quality Score.
- 4Create new localized screenshots and a feature graphic that spotlight batch processing and GPS metadata removal.
- 5Run an A/B test on the icon and feature graphic to improve click‑through rates and drive chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2105 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): batch exif edit, remove exif data, exif viewer android.
Good visibility score
Score of 73/100 indicates solid app store presence.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ExifTool for photo and video?
ExifTool for photo and video has a visibility score of 73 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 11, 2026.
On how many keywords does ExifTool for photo and video rank?
ExifTool for photo and video is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ExifTool for photo and video?
Based on shared keyword rankings, the most frequent competitors of ExifTool for photo and video are Exif Editor, Photo Exif Editor Pro - Metada, Photo Exif Metadata Editor. These apps appear next to ExifTool for photo and video on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ExifTool for photo and video in on the Google Play?
ExifTool for photo and video is listed in the Photography category on the Google Play.
How can ExifTool for photo and video improve its App Store Optimization?
Based on this audit, ExifTool for photo and video should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ExifTool for photo and video.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.