This audit was generated on March 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| main library alliance nj | #1 | — |  |     | ||
| nj library | #1 | — | |    | ||
| public library nj | #1 | — | |    | ||
| library account | #9 |  |  |    | ||
| new jersey library | #9 |  |  |     | ||
| library search | #21 |  |  |  | ||
| library mobile | #23 |  |  |   | ||
| library catalog | #34 |  |  |   | ||
| renew booksOpportunity | Not ranked | — | — |     | ||
| reserve booksOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SHARE Mobile Library
Lifestyle
New Jersey Monthly Magazine
Lifestyle
The Library District
Books & Reference
CloudLibrary
Books & Reference
W-TCPL Mobile
Lifestyle
San Leandro Public Library App
Lifestyle
MyOCPL
Education
Warren County NJ Library
Lifestyle
WRLS Library Catalog App
Lifestyle
Bookshelf-Your virtual library
Books & Reference
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
Lemon8 - Lifestyle Community
Ring - Always Home
KashKick: Get paid to have fun
Amazon Alexa
Cash Giraffe: Games & Rewards
Google Home
Nextdoor: Neighborhood Network
LG ThinQ
Ford™
myQ Garage & Access Control
Color Widgets, Theme: iWidgets
eero wifi system
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app shows solid keyword performance with several rank‑1 positions, but lacks visibility in Google Play charts and misses rankings for core functional terms. Immediate focus should be on expanding keyword coverage and improving visual assets to boost chart placement.
Three primary keywords ('main library alliance nj', 'nj library', 'public library nj') rank #1 with traffic scores of 21‑42 and moderate difficulty (31‑40). This strong foothold can be leveraged to dominate related searches.
Charts Score is 0% and the app is not ranked in its Lifestyle category, limiting organic discovery. Without chart placement, even high‑ranking keywords have reduced traffic potential.
Key functional terms 'renew books' and 'reserve books' are unranked despite respectable traffic (44‑58) and low difficulty (32‑37). Their absence reduces relevance for users seeking core library actions.
Keywords like 'library search' (rank 21) and 'library mobile' (rank 23) have difficulty scores around 40‑50, indicating attainable improvements. Optimizing these terms can push them into the top‑10.
Only 17 reviews yield a 4.4 rating, which limits the Quality Score. Encouraging more 5‑star reviews will raise the rating, improve perceived quality, and help chart eligibility.
- 1Add missing high‑traffic keywords ('renew books', 'reserve books') to the short and full description, ensuring natural language usage.
- 2Refresh visual assets (screenshots, video) to showcase renewal and reservation features, aiming to raise the Quality Score above 80% and meet chart criteria.
- 3Implement an in‑app review prompt after successful renewals/reservations to increase review count and maintain the 4.5+ rating threshold.
- 4Optimize the app title/subtitle to include top local keywords (e.g., 'NJ Library Alliance – NJ Library') while staying within character limits.
- 5Monitor competitor keyword sets weekly and incorporate low‑difficulty, high‑traffic long‑tail terms such as 'library catalog' and 'library mobile' into metadata.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): library account, nj library, new jersey library.
Good visibility score
Score of 69/100 indicates solid app store presence.
Short description
Your app description is only 134 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MAIN Library Alliance (NJ)?
MAIN Library Alliance (NJ) has a visibility score of 69 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 16, 2026.
On how many keywords does MAIN Library Alliance (NJ) rank?
MAIN Library Alliance (NJ) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MAIN Library Alliance (NJ)?
Based on shared keyword rankings, the most frequent competitors of MAIN Library Alliance (NJ) are San Leandro Public Library App, SHARE Mobile Library, MyOCPL. These apps appear next to MAIN Library Alliance (NJ) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MAIN Library Alliance (NJ) in on the Google Play?
MAIN Library Alliance (NJ) is listed in the Lifestyle category on the Google Play.
How can MAIN Library Alliance (NJ) improve its App Store Optimization?
Based on this audit, MAIN Library Alliance (NJ) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MAIN Library Alliance (NJ).
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.