This audit was generated on March 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| royal ur | #3 |  |  |    | ||
| game of ur | #7 |  |  |   | ||
| royal game of ur | #10 |  |  | | ||
| mesopotamian board gameOpportunity | Not ranked | — | — |      | ||
| ancient board gameOpportunity | Not ranked | — | — |     | ||
| ur gameOpportunity | Not ranked | — | — |     | ||
| sumerian gameOpportunity | Not ranked | — | — |    | ||
| oldest board gameOpportunity | Not ranked | — | — |   | ||
| strategy board gameOpportunity | Not ranked | — | — |     | ||
| iraq board gameOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Royal Revolt 2: Tower Defense
Games
Royal Ur
Games
Rise of Castles: Fire and War
Games
King's Throne
Games
Game of Ur
Games
The Game of Life 2
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Games chart position
Solitaire Associations Journey
Block Blast！
Disney Solitaire
Vita Mahjong
Magic Sort!
Roblox
Pixel Flow!
Kingshot
Township
Splashin
Gossip Harbor®: Merge & Story
Brawl Stars
NYT Crossplay: Play and Spell
Arrows – Puzzle Escape
Subway Surfers
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks well for a few core keywords but lacks overall visibility due to missing high‑traffic terms, low quality signals, and no chart presence. Immediate focus should be on keyword expansion and improving app store assets to boost quality and rankings.
The app already holds top‑10 positions for "royal ur" (rank 3), "royal game of ur" (rank 10) and "game of ur" (rank 7), driving notable traffic (66‑69). Leverage this momentum by highlighting these terms in the title and subtitle.
Seven of the ten analyzed keywords with traffic >40 (e.g., "mesopotamian board game", "ancient board game", "ur game", "sumerian game") are not ranked. Adding these to the keyword field or subtitle can capture additional search volume.
Quality score is only 50% due to zero reviews, likely missing screenshots/video, and no localized assets. This hampers conversion and ranking potential.
The current title "The Game of Royal Ur" does not start with the primary keyword "Game of Ur". Re‑ordering to "Game of Ur: Royal Edition" adds the high‑traffic term at the front, improving relevance.
Competitors such as Royal Revolt 2 and Rise of Castles rank ahead and share at least one keyword. Conduct a deeper competitor keyword audit to capture any additional overlapping terms (e.g., "strategy board game").
Charts score is 0% with no global or category ranking, indicating insufficient downloads and engagement. Driving an initial install surge will unlock chart momentum.
- 1Rewrite the app title to "Game of Ur: Royal Edition" and add a subtitle featuring "Mesopotamian board game" and "ancient strategy".
- 2Update the keyword field with unranked high‑traffic terms: mesopotamian board game, ancient board game, ur game, sumerian game, oldest board game, strategy board game, iraq board game.
- 3Create and upload high‑resolution screenshots and a 15‑second preview video showcasing god characters and gameplay to raise the quality score.
- 4Implement an in‑app prompt after 3‑5 game sessions asking users to rate the app; incentivize reviews via a small in‑game reward.
- 5Launch a short‑term acquisition campaign (e.g., Apple Search Ads) targeting the newly added keywords to generate installs and improve chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): royal game of ur, game of ur.
Good visibility score
Score of 70/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Game of Royal Ur?
The Game of Royal Ur has a visibility score of 70 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 12, 2026.
On how many keywords does The Game of Royal Ur rank?
The Game of Royal Ur is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Game of Royal Ur?
Based on shared keyword rankings, the most frequent competitors of The Game of Royal Ur are Royal Revolt 2: Tower Defense, King's Throne, Royal Ur. These apps appear next to The Game of Royal Ur on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Game of Royal Ur in on the Apple App Store?
The Game of Royal Ur is listed in the Games category on the Apple App Store.
How can The Game of Royal Ur improve its App Store Optimization?
Based on this audit, The Game of Royal Ur should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Game of Royal Ur.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.